Cell-Based Location Services on Target and Japan has Cheapest WLAN on Earth
So far, Japanese carriers haven’t really pushed location services as stand-alone products; they’re sold as “part of” a handset and there are no handsets that are sold only as, or primarily for, navi-service capabilities. Sure, KDDI did do a big marketing push when their first GPS-enabled keitai hit the market in December 2001, but now it’s just one more feature onboard their fleet (in the January catalog, KDDI showed six of 11 handsets as having GPS capability). Also: Looks like Japan’s WLAN market – in addition to being highly fragmented – is one of the cheapest.

In Japan, phones and PDAs are viewed within the industry as separate vertical markets. DoCoMo and other carriers – who control the development and sale of cellular devices – have not seen fit to create a hybrid phone/PDA. Is it fear of loss of control over the subscriber billing relationship? Fear of allowing foreign makers – like Nokia – into the market? Is it the lack of Japanese third-party developers who have worked with overseas platforms (like Symbian)? Today’s program looks at a company helping to stir up a market that needs some stirring.