Foreseeing that demand for 3G phones will get on track in Europe and North America this year, sparking competition with rivals in Japan, Samsung and LG are turning up the heat to market their new 3G models to customers in these regions. Mobile phone makers in Japan such as NEC, Panasonic, Sharp and Sanyo, which have concentrated on supplying W-CDMA phones to carriers in Japan, are also reportedly poised to focus more on global markets this year.
ACCESS Co., Ltd., a global provider of mobile content delivery and Internet access technologies, today announced that its products will be available within the initial handsets selected by Telstra for the launch of i-mode. The profile deployment includes ACCESS’ NetFront browser, messaging client, JV-Lite(TM)2 Wireless Edition (a Sun-authorized Java client), SSL client and TCP/IP protocol stack. Handsets available for Telstra’s new i-mode service include NEC’s N410i and Panasonic’s P342i, with additional handsets to follow.
mmO2 plc, a leading European mobile operator, and NTT DoCoMo, Inc., Japan’s largest mobile communications provider, today signed a long-term strategic agreement under which O2 will launch the i-mode mobile internet service in the UK, Germany and Ireland. This partnership will complement O2’s existing expertise in data services with DoCoMo’s experience in non-sms data and its extensive research and development capabilities. Customers will benefit from easy to use services, rich content applications and messaging across a range of advanced handsets.
Cellcos and handset manufacturers here are counting on the seemingly limitless Japanese craving to trade up to the trendiest and newest feature-packed cellies to push cash flow forward. Right behind the recent roll out of DoCoMo’s shiny, feature-packed 3G FOMA 901i-series comes a new line of four “Mova” (the carrier’s 2G brand) handsets targeting niche buyers. Lets take a look at these babies as each one has a distinctive feature targeting a specific, finicky, not-yet-ready-for-3G keitai shopper.
Niche marketing is undeniably cost-intensive — all those handsets require development, marketing and manpower to support. If 3G is where DoCoMo wants everyone to be, why continue to innovate within the older, 2G Mova line?
NEC and Panasonic have developed three Linux-powered 3G mobile phones to be introduced in Japan in the coming months — NEC’s N900iL, NEC’s N901iC, and Panasonic’s P901i. Of the three, only NEC’s N900iL [see WWJ’s video] is currently shipping. The N900iL is a dual-network 3G/VoIP handset that works as a 3G mobile phone (using DoCoMo’s W-CDMA/FOMA technologies), VoIP terminal, or both simultaneously.
He’s hot, he has superhuman fighting skills, an enormous broadsword, black leather pants, and a really big motorcycle — and he uses a DoCoMo P900iV 3G celly. Yeah, baby! He’s Cloud Strife from Final Fantasy VII and the all-new DVD Advent Children — and he’s not afraid to talk on the phone. NTT DoCoMo and handset maker Panasonic scored big time in a comprehensive tie-up with Final Fantasy series producer Square Enix securing very visible handset placement in the hugely anticipated DVD movie of Square’s most enduring Final Fantasy saga.
