NTT DoCoMo have just announced they have developed a 3G FOMA series called SIMPURE — a combination of ‘simple’ and ‘pure’ — comprising basic and compact handsets [.jpg] for people who do not require highly sophisticated functions. The series has two models, SIMPURE L, supplied by LG Electronics, and SIMPURE N, supplied by NEC. DoCoMo is positioning this series for use as second handsets for international travel as both models work on W-CDMA, GSM and GPRS networks.
For Vodafone Japan, the end came not with a bang, but with a whimper. When we arrived at last Monday’s press event – the final one, it turned out, before news of the Japan sell-out hit the Web – the smell of pending doom hung in the air. Ironically, the media briefing bore an optimistic title: the “Future Direction of Product & Service Development.” It was also surprising to see that President Bill Morrow and Chairman Tsuda-san would attend for the 3G roadmap briefing to be given by former J-Phone super-star Ohta-san; WWJ has never seen three Vodafone Big Guys in one room together for a media briefing (perhaps there is safety in numbers)? But when the talk from all three turned out vague and totally avoided any mention of new MVNO’s signing up to resell Vodafone 3G capacity — widely considered to be one of Big Red’s few viable options in Japan — we suspected something was up.
And when we learned that a $49 bn write-off had been announced by London on the same day, it was obvious that the clock had already started ticking down for the carrier’s long-speculated Japan exit. Thus ended, after some five years of trying, what could have been one of the most brilliant tie-ups between a global brand name and world-leading Japanese mobile know-how.
Reports in the Japanese business press have suggested that publisher Bandai Namco is about to announce the launch of a new mobile gaming device, which would be aimed at the children’s market and launched with mobile network operator Willcom. The new service, Kids Mobile, would be co-launched by Bandai Namco and Willcom, a Japanese mobile operator which was spun out of major operator KDDI in mid-2004, and is now co-owned by Kyocera and the Carlyle Group.
NEC has announced the release of “music-on-the-move”, an innovative new mobile content service for Telstra i-mode users. To bring the site to life, licensing agreements have been secured with major record labels, EMI and Warner, as well as local Australian independent labels, Shock Records and Vicious, providing consumers with a diverse array of mobile content. Music of all genres from past and present is available for purchase and download in through the “music on the move” i-mode site, giving Australian mobile phone users instant access to their favourite tracks.
K-cab is a SMS-based service for calling taxicabs, which is available in Iwate prefecture. The service can also be used with QR codes that encode location information. Vending machines that bear such location-encoded QR codes are being installed in varous places in the prefecture so that people can easily call a cab just by taking a picture of a QR code with their camera phones and connecting to the K-cabs’ taxicab dispatch website.
Vodafone K.K. today announced the launch of content for Vodafone live! CAST, an automatic content delivery service scheduled to begin with the mid-March 2006 roll out of two new compatible 3G handsets, the Vodafone 904T by Toshiba and the Vodafone 804N by NEC. The visual mobile magazine “yubio” will debut as the first available content offering. “AkibaRun!” and “chu*rara” are scheduled to follow later in March. Yubio (based on a play on words using the Japanese word for thumb, which is oya-yubi) is a visual mobile magazine that readers can quickly flick through with their thumbs and targeted at males from 25 to 35 years of age. Yubio aims to be a visually oriented all-round entertainment magazine with set themes for each day of the week. Each issue, delivered daily, will have approximately 15 pages. (More details after the jump.)
