Morinaga is a great example of the content providers that organize their offerings into more sophisticated “mini platforms” that support sales, marketing, and promotion campaigns for off-line products. In other words, they provide mobile content (images, ring tones, etc.) as part of an overall marketing effort (either for themselves or for clients) – usually combined with PC Web or non-electronic channels.
KDDI’s 3G network is a success (3,293,300 subscribers as of Oct. 31) because the network is great, there is nationwide coverage (due to backwards compatibility), and the handsets are **really** terrific – not because W-CDMA is bad. I thoroughly enjoyed reading “Asia’s 3G edge in mobile-phone market” on the Straits Times’ site yesterday; it may be this week’s news of most lasting significance. The authors state this regions’ advanced handsets – with color displays, data capabilities, and long battery life – give Asian makers like Sharp, NEC, Panasonic, and Samsung a clear technological advantage over rivals in Europe and the US.
You can watch streaming video on cellys in Japan, and it isn’t often that tech providers flip back the cover to show how it works. In October, NTT DoCoMo launched their V-Live service on 3G, powered by Fujitsu and US-based NMS Communications. We show the details behind the magic, then drop in on Gartner Japan to get the skinny on the business of mobile streaming. The provision of live or archived video and audio streams to mobile phones using the third-generation IMT-2000 network standard has yet to gain wide usage. Nonetheless, in October, NTT DoCoMo, Inc. strengthened its multimedia content offerings by expanding services provided under its “M-Stage” brand name. It’s still early days, but this stuff really works!
WWJ contributor Michael Thuresson was in Las Vegas, Nevada, last week and managed to pull himself away from the one-armed bandits long enough to drop in on the CTIA “Wireless IT and Internet 2002” fall show. His report below was culled from a late-night, bleary-eyed email dispatch (italicized annotations partly contributed by me). Who says war correspondents in Kandahar have more fun than tech stringers in Vegas? 😉
All of Japan’s carriers devote an extraordinary amount of time, effort, and resources to creating marketing and sale materials designed to entice customers, boost sales, and — let’s be frank — brag about their networks and handsets. The Big Five (NTT DoCoMo, KDDI/Au, J-Phone, DDI Pocket, and Tu-Ka) produce monthly full-color catalogs touting the latest in handsets, networks and data services, calling plans and discounts, and customer support services. DoCoMo also conveniently produces a quarterly compendium of their monthly issues in English, while KDDI makes their calling plans and discount options widely available in English, Korean, Chinese, and several other languages. We combed through several carrier brochures and extracted some gems of info that are rarely if ever mentioned by English-language press, but that help to illustrate the depth and scope of the wireless business here. Without further ado, herewith we present WWJ’s first quarterly Review of Japan Keitai Trivia. Rabid Japan wireless devotees (and you know who you are) won’t want to miss this.
“Take a look at this list,” says Arjen van Blokland, pointing to the top ten i-mode site listing at imode.nl. “Not one of them is Japanese,” states Arjen in a voice that betrays evident relief that 104.com didn’t get involved in European i-mode. He asks, Where’s Cybird?, illustrating that fact that the Japanese content producers and aggregators — like Cybird, Index, MTI, and others — have seen signal unsuccess at penetrating the baby i-modes overseas. He may have a good point — given that it should have been the Japanese that taught the rest of the i-mode world how to do content right.
