Media Companies Take Wireless Route to Consumers
Time Warner Inc. and Walt Disney Co. already ply their wares in cinemas, on television and over the Internet. Now they’re reaching into the mobile phone in your pocket. Some phones can already display pictures and replay video clips, but as networks get faster, it will be possible to watch live newscasts or even a whole movie on wireless gadgets. “The opportunity would be based on an ability to provide a very targeted service to a very targeted customer base,” said Steve Wadsworth, president of Disney’s Internet Group. Disney’s Wadsworth said its wireless business is already profitable in markets where it is well established. Disney first started selling mobile content in 2000 via a partnership with Japan’s NTT DoCoMo Inc.

Today we look at some of the highlights from NTT DoCoMo’s 1 June 2004 press conference announcing the release of three new 3G cellphone each of which includes new functionality not seen before in the Japan market. This press event is typical for a new handset announcement; all three of Japan’s major cellcos (NTT DoCoMo, KDDI, Vodafone) conduct similar sessions for their new model releases. Today’s models all make the first FOMA handsets released back in late 2001 look fatter, clunkier, and more awful than ever. The battery life issues have been solved, and these sleek clam-shell beauties are more sophisticated than ever before.
From Tokyo’s ultra-buttoned-down cellco headquarters to the funky, cell-phone-using youth masses, Wireless Watch Japan brings you first-hand video reporting on this country’s mobile revolution — and now we’ve done it 100 times! To celebrate, the WWJ team decided to show you more of what makes Japan’s wireless Internet the world’s test-bed for high-speed W-CDMA and CDMA 2000 networks and ubersophisticated mobile applications. Today’s program serves, we think, as a showcase for the incredible developments happening in the Japan market — and provides highlights from some of the past episodes we’ve had the pleasure to bring you. Phew! Happy 100th webcast to us! Full Program Run-time 5:41.. Oh, wait there’s more… 😎