Media Companies Take Wireless Route to Consumers
Time Warner Inc. and Walt Disney Co. already ply their wares in cinemas, on television and over the Internet. Now they’re reaching into the mobile phone in your pocket. Some phones can already display pictures and replay video clips, but as networks get faster, it will be possible to watch live newscasts or even a whole movie on wireless gadgets. “The opportunity would be based on an ability to provide a very targeted service to a very targeted customer base,” said Steve Wadsworth, president of Disney’s Internet Group. Disney’s Wadsworth said its wireless business is already profitable in markets where it is well established. Disney first started selling mobile content in 2000 via a partnership with Japan’s NTT DoCoMo Inc.