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Overseas Mobile Games Enter Japan

Best of West rides into townNow here’s a twist: just when we’ve spilled a lot of ink lately telling you how Japanese mobile Internet players are succeeding overseas, in comes a press release from Dublin, Ireland-based Upstart Games Ltd. announcing that their Tokyo subsidiary, Upstart KK, has launched what they call the first multi-carrier service dedicated to providing Japanese mobilers with access to popular US and European games. With a catchy name and the allure of foreign brands, the “Best of West” gaming contents channel may just grab a few thumbs, not to mention per-download revenues.

Entertainment firms the ones to watch

According to the PricewaterhouseCoopers’ (PwC) report, Global Entertainment and Media Outlook: 2005-2009, the media and entertainment (M&E) industry will increase at a 7.3 percent compound annual growth rate to $1.8 trillion in 2009. The US remains the largest M&E market but not the fastest-growing one. It has been outpaced by Asia/Pacific where China is on track to overtake Japan as the region’s entertainment giant by 2008.

ColorZip Partners with TV Broadcasters for Mobile Marketing

ColorZip Partners with TV Broadcasters for Mobile MarketingNow that TV viewing has jumped off the couch and onto the streets over wireless handsets, Japanese TV broadcasters are scrambling to adapt content and programming to mobile viewing. Colorzip Japan is introducing a Technicolor technology that could bring TV mobile marketing into focus for broadcasters.

Colorzip Japan recently announced it is working with strategic partners Fuji Television Network, and Tokyo Broadcasting System (TBS) on a late-summer launch of TV applications for its two-dimensional server based code recognition system, ColorCode, linking TV broadcasts to related digital content for sponsored websites, music samples, contests and prize drawings.

The technology could eventually provide easy access to TV programming in progress or rebroadcasts via subscriptions. For now though, the developers are looking at links to mobile program websites as well as contests and promotions. Colorzip Japan CEO Christopher Craney told WWJ, “TV companies are working on this initially as a way to promote their programming.” (Evan Owens, Director and CTO, made a presentation about this technology at Mobile Monday Tokyo’s April Event — Ed.).

Manga Doctor for 3G Phones

Manga Doctor for 3G PhonesAn unlicensed but brilliant surgeon — himself terribly scarred — prepares to take on another apparently hopeless case, this time right on the cell-phone screen. Black Jack, a series of immensely popular comics from Tetsuwan Atom’s (Astro Boy) creator Osamu Tezuka has decided to make the jump to wireless and is coming to KDDI 3G mobile phones. For 315 yen a month, readers can download Black Jack’s medical adventures twice a week on Mondays and Thursdays. Stories of this anti-hero have been serialized for 30 years in Japan, continuing long after the death of Tezuka. Black Jack has had his own live TV drama, video animation and animated TV series, and now he’s going mobile.

Vodafone Rolls out Sharp Ferrari-Branded Handsets

Vodafone Rolls out Two Sharp Ferrari Branded HandsetsAll doubts are now removed about who is making “Ferrari Class” handsets and the gloves are off for a bare-knuckles contest in the UK mobile data market. With O2 getting ready to roll out their i-mode portal in the next few months, Vodafone is clearly taking advantage of its relationship with Japanese OEMs and the London young turks need for speed. The GX25 (photo right) has Bluetooth and a QVGA TFT LCD bundled into its tri-band body, and the 3G-enabled 902sh touts a 2-megapixel camera with Video Out function.

Their ad copy says it all: “Jump into the seat with the Sharp 902 official Ferrari merchandise. You too can be part of the team through games, ring tones and customised menu which are all included in this unique package. Enjoy the benefits of this high-quality phone and share the excitement of the Ferrari footage with your friends. This striking Vodafone live! with 3G phone also features a 2 megapixel camera with autofocus and 2x optical zoom. After you have amazed others with your photography skills, why not explore the world of Vodafone live! with 3G to catch the latest music videos, Barclays Premiership goals, film trailers and breaking video news bulletins? All this before you have made your first face-to-face video call!“

Suica IC Cards Make a Splash with Electronic Posters

Suica IC Cards Make a Splash with Electronic PostersJapanese IC cards have pop posters grooving to a techno beat this summer. Fans of hunky J-Pop star Shogo Hamada just flash their Suica rechargeable RFID train commuter card at specially designed high-tech poster displays around town to reserve a copy of his newest album, My First Love. Japanese are calling this new interactive ad medium, “Denki Posta” (electronic posters). Popping up in all sorts of variations, most have plasma-display panels and flat-panel speakers.

Suica’s IC card technology has been a runaway hit in Japan. More than ten million are in circulation around the country and the service has brought in numerous retail partners for cashless payments at shops and restaurants within the stations. It was developed by Sony together with Japan Railways East Corporation and will soon migrate from hands to handsets. In January 2006, DoCoMo plans to combine their Felica smart card e-money platform with the Suica commuter card into a series of mobile handsets.