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Amp'd Mobile Acquires NINJA's BREW

Amp’d Mobile announced its acquisition of NINJA Mobile’s development division, which will become a part of Amp’d Mobile while NINJA focuses on expanding its mobile publishing business. The acquisition includes NINJA’s esteemed United States and Japanese development teams and NINJA’s “Rope Platform” technology. NINJA’s Rope Platform is the base upon which the Amp’d community, blogging, dating, commerce, multiplayer gaming, location-based and additional server-driven applications, are being built.

Japan Mobile Market Myths from Past and Present

Japan Mobile Market Myths from Past and PresentThe recent guest article, Mobile Music Best Practices from Japan and Korea, has resulted in some interesting comments on the web. It seems that the long- wrong-held belief about Japan’s mobile success story is still being attributed to the “There are relatively few people in Japan with a home-based Internet connection, making the mobile Internet more attractive” syndrome. However, it’s clear according to the ITU that Japan’s Internet and PC adoption rates have been much the same as, or even better than, the adoption rates in European countries such as France, Germany and the UK since at least 2001. Another comment we saw regarding the Chaku-uta Full song downloads explained in the article said “it seems to me it may be being marketed (and more importantly used) more as a next-generation ring-tone service than as a true music service”.

This is incorrect. Today in Japan, marketing to encourage customers to upgrade and listen to full-track music on their new mobile devices is everywhere; in print, outdoor and on television commercials, we are seeing massive “i-pod-meets-mobile-phone” promotions. Hence the stereo headphones and J-pop artists making regular appearances to help push the product. Sure, people can use full songs as ring-tones as well (that’s a bonus), but that is not how Chaku-uta Full is be marketed or — more importantly — being used. (And you don’t have to take our word for it. Visit KDDI’s Ad Index site and surf around to watch their current selection of TV commercials.)

Mobile Phones Scan ColorCode on TV

Mobile Phones Scanning Color QR Bar Codes on TVInteractive television programming is walking out the door and onto mobile handsets, pressuring Japanese TV broadcasters to adapt content and programming. Networks TBS and FujiTV are linking up with ColorZip Japan, a new server-based full-color bar-code technology that synchs TV broadcasts to related digital content for sponsored websites, music samples, contests and prize drawings.

We spoke with ColorZip Japan CEO Christopher Craney about how ColorCode is developing the Japanese market. Already in talks with telecom providers over having the code embedded onto new handsets, Chris discusses both corporate and individual marketing campaigns for this next-generation bar-code technology. We also interviewed the CTO, Evan Owens, who demonstrated several applications of their product.

Apple Opens iTunes Japan

Apple Computer Inc. launched its music-downloading service, iTunes Music Store, in Japan on Thursday with 1 million songs, most of which will be available for about 150 yen a pop, the maker of the hit iPod portable player said. Japanese music on Sony labels are not available on iTunes, said Sony Music Entertainment spokeswoman Kiyono Yoshinaga. “We are in talks with Apple, but we have not reached an agreement at this time,” she said, declining to give details.

Mobile Music Best Practices from Japan and Korea

While Japan’s music market is second only to the US, with $3.5 bn in CD sales, it ranks first in mobile music in terms of market size, service penetration and sophistication. Japanese record labels have managed a powerful comeback from their failure in the wild, MIDI ring tone-based 2G music market to massive success in the master-rights-based "Chaku-uta" 3G universe. They already own a 20-percent share of Japan’s $1-billion-plus mobile music market. How did they pull off this stunning achievement? The labels identified their core assets in the mobile universe: trust and convenience.

Editor’s Note: Today’s guest Viewpoint is based on "Mobile Music Best Practices from Japan and Korea," a 103-page report recently released by Vectis International. WWJ subscribers login to read the article and receive a special 10% discount coupon!!

Researched and written over a period of several months by Simon Bureau, Managing Director and Editor, and Benjamin Joffe, Japan Market Analyst — two of the saviest mobile industry watchers in Asia — Vectis’ "Mobile Music Best Practices" provides 103 pages of sharp and critical analysis covering mobile music downloading as it has developed in the world’s top two wireless markets. With reference to carriers, content providers, networks, terminals, pricing, marketing and end-user behavior, "Mobile Music" is a must-read for anyone involved in planning and commercializing on-the-go music services anywhere.

Samsung's SCH-V670 Roaming Handset

Samsung Electronics have announced the release of their SCH-V670 handset [ .jpg image ], which apparently provides automatic roaming services [Via: Anycall?] between Korea and Japan. The specs indicate it runs on an EV-DO chipset, supports .PDF file viewing, has an integrated MP3 player and touts a “New Concept” Flash-based UI. It even has a GPS support function to help those Korean businessmen WWJ sometimes sees wondering around downtown Tokyo!