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Gaming Set to Repeat Mobile Music Success

Mobile Music Hot but Mobile Games will Blaze! by Mobikyo KKAs mobile music settles into a steady mainstream growth cycle, with now-well-established hardware and content offerings, many industry watchers are looking towards the Next Big Thing. We think they need look no further than portable gaming, which is set to take mobile by storm. All the ingredients for mobile gaming success are in place: key platforms, faster 3G networks, affordable and flat-rate data, and a keen, heavy using youth demographic that continues to display a never-ending quest for hardware upgrades. Take a look around the streets of Tokyo, and the conclusion is unmissable: gaming for mobile devices is set for impressive growth in the next few years.

To date, the limiting factor has been the actual devices, as it was at one stage with music. The Nintendo DS and Sony PSP, much like Apple’s iPod, have proven to be early major hits as stand-alone units, having sufficient onboard CPU and memory capabilities to run some intensive games. In view of the success of porting the well-known ‘Walkman‘ onto mobile phones, can it be that long before we see the PSP label on a prototype cell phone from Sony Ericsson?

The photo tells it all. Taken recently by WWJ digital media director Lawrence Cosh-Ishii in suburban Tokyo, it shows a group of mid-teen boys waiting for a train at Shimo-Kitazawa station; all are playing with a PSP, blissfully ignorant of the huge poster for KDDI/au’s new music campaign. Note also that the recent BREW 2006 Conference issued a release with the news that Qualcomm and Microsoft will port MS ‘Live Anywhere’ for X-Box 360 gaming onto BREW-enabled mobile handsets. If you don’t think these tech giants have got it right, just watch what the kids are doing!

BREW Developer Award Winners Announced

QUALCOMM has announced the winners of the BREW 2006 Developer Awards, a global awards program that recognizes and promotes the best BREW applications created by wireless publishers and developers. The BREW 2006 Developer Awards — sponsored for the second year in a row by Motorola — recognizes wireless publishers and developers who are creating best-in-class BREW applications and services that are propelling wireless data to the next level. Japanese entries were awarded top honor in 3 of the 9 catagories.

NTT DoCoMo finally needs Microsoft

One of WWJ’s long-time favorite mobile & tech media sites, The Register.co.uk, posted an item last week that stopped us short: “DoCoMo deal opens i-Mode world to Windows Media.”

The point that caught us was right in the opening graf (see if it grabs you too):

“Japanese giant NTT DoCoMo, a long standing Microsoft partner in the world of mobile entertainment, is to port Windows Media DRM (digital rights management) to its 3G handsets, allowing for content to be moved between phones and PCs, and bypassing the Open Mobile Alliance DRM.”

Like us, you probably didn’t need the red ink to highlight this article’s boggling assertion that NTT DoCoMo is a “long standing” Microsoft partner; while the two tech giants may not exactly hate each other, there’s been been little love lost as Microsoft has failed at every step of i-mode’s growth to establish any significant…

DoCoMo to Offer Napster Flat-Rate

NTT DoCoMo Inc. plans to make available the flat-rate pricing service of U.S. online music distributor Napster LLC for its new cellphone handsets to be marketed from this summer, informed sources said Saturday. Music distribution has been available for mobile phones at about 300 yen per track in Japan. In the U.S. market, Napster offers more than 2 million pieces of music for users at fixed-rate charges equivalent to about 1,100-1,600 yen a month, they added.

KDDI Hits 50 Million Full-Song Milestone

KDDI has reported hitting 50 million full-song downloads as of May 20 2006. The service launched in November 2004 and passed the 10 million mark 6 months later. There are an estimated 80 mobile music stores selling full-song downloads with a total of over 150 thousand titles to choose from. As of November 2005 there was approx. 5 million KDDI customers with full-song download capable handsets in Japan, currently there are about 35 compatible models, including the most recently announced 7 new phones.

Tokyo's amazing week: UK/Jpn JV, 'SoftBank Mobile' and MNP

Watching the business of wireless in Japan just keeps getting better!

Last week brought a slew of new announcements, including news of the JPY11 bn SoftBank/Vodafone joint venture, confirmation that the company formerly known as Vodafone KK will henceforth be known as ‘SoftBank Mobile’ and details on the long-awaited MNP (mobile number portability) implementation. Subscribers can access WWJ’s insight on the first two in today’s Viewpoint (here), but read on below for our take on MNP — possibly the biggest revolution in Japan mobile since i-mode itself.

First, a little history.

Until now, the Big Three cellular carriers (DoCoMo, KDDI/au and Vodafone), as well as the smaller PHS carriers (Willcom, Astel, etc.), have run their networks as independent — and highly competitive — fiefdoms. There has been nothing like number portability or, for that matter, portability of any other service/feature. If you switched carriers, you lost your number…