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Japan Number Portability: The Autumn of Discontent

The hottest topic roiling Tokyo’s hot street this month is MNP – mobile number portability.

Details on pricing, dates and procedures that Japan’s carriers will follow to implement the regulator-mandated programme have been posted on WWJ in several items on this topic, including here, here and here.. Analysts, pundits and assorted commentators have all more or less concluded that the net winner will be KDDI/au, while the net loser will be DoCoMo (the jury is still out on Vodafone/SoftBank Mobile). At least some are attributing this pending negative migration to mere probability – as the carrier with the largest customer base, they argue, DoCoMo naturally stand to lose the biggest number of churners – all things being equal. But this analysis is weak and WWJ thinks..

KDDI Launches New Handsets and 3G Services

KDDI - 12 New Handsets with Massive 3G Services LaunchKDDI today launched the first strike in Japan’s mobile number portability wars with no less than 10 press releases announced today at Tokyo’s ultra buttoned-down Imperial Hotel. The line-up of phones and services includes new units from Casio (W43CA), Hitachi (W43H), Kyocera (W43K and W44K), Sanyo (W42SA, W43SA and A5522SA), Sharp (W41SH), Sony Ericsson (W43S) and Toshiba (W45T and W47T), plus a new in-house designer model (also by Toshiba) code named Drape.

The accompanying new data offerings unveiled today include a scrolling news service (ala i-channel) and mobile video conferencing, the first such service from KDDI (which, until now, has philosophically posited that video conferencing was not suited for mobile), as well as several improved mobile music and digital TV offerings.

DoCoMo to Start HSDPA with N902iX Handset

DoCoMo just announced that they will launch a High-Speed Downlink Packet Access (HSDPA) service on August 31, when they start sales of Japan’s first HSDPA-compatible handset, the 3G FOMA N902iX HIGH-SPEED. In FOMA HIGH-SPEED areas, the N902iX is capable of packet downlinks of up to 3.6Mbps, approximately 10 times faster than current FOMA handsets. From August 31, all of central Tokyo will be included in these HIGH-SPEED areas, and all major Japanese cities will be covered by the end of October.

Nokia Ships N71 Handset to Japan

Nokia has started deliveries of Nokia N71 (Vodafone 804NK) in Japan. The Nokia N71 customized for Vodafone K.K. will be marketed in Vodafone K.K.’s 3G lineup under the name “Nokia N71 (Vodafone 804NK)” and became commercially available in Japan from August 12. Nokia has provided Vodafone K.K. with three 3G models so far: The Nokia 6680 (Vodafone 702NK II) which became available in December 2005 and the Nokia 6630 (Vodafone 702NK) which became available in December 2004, and the Nokia 6650 (V-NM701), which was added in August 2003.

Japan 3G Beats the Hype – Lessons for European Cellcos

Japan 3G Beats the Hype - Lessons for European CellcosThe International Herald Tribune ran a couple of gloomy 3G-related articles last week (see “3G cost billions: Will it ever live up to its hype?” and “Operators in Asia learn from mistakes”). It’s the height of the summer vacation slow-news cycle, and maybe the IHT was just fishing for some headline attention, but we couldn’t let these egregiously faulty items pass without comment.

3G cost billions: Will it ever live up to its hype?

European mobile phone companies spent $129 billion six years ago to buy licenses for third-generation (3G) networks, which were supposed to give people the freedom to virtually live from their cell phones, reading email, browsing the Internet, placing video calls, enjoying music and movies, buying products and services, making reservations, monitoring health — all from the beach, the bus, the dentist’s waiting room or wherever they were.

But today, most people use their cell phones just as they did in 2000 — to make calls — and the modest gains 3G has made do not begin to justify the massive costs of the technology, which has strapped some mobile operators financially, bankrupted entrepreneurs, spurred multibillion-euro lawsuits against governments and phone companies, and sapped research spending.

Over the long term, 3G runs the risk of becoming the Edsel of the mobile phone industry — an expensive, unwanted albatross rejected by consumers and bypassed by other, less costly technologies, some experts say.

These articles are worse than merely wrong: they help fuel the flawed thinking and misguided strategies to which 3G license holders are addicted (helping cause the continued malaise). So widespread user apathy and risible revenues must prove that 3G’s a loser, right? Wrong. And to see why, you need look no further than Japan. Why have 3G carriers elsewhere in the world not realised: you don’t have to be DoCoMo to succeed like DoCoMo does.

WWJ paid subscribers: Log in for our 10-point rebuttal to the first IHT article (‘3G Hype’). Note: it’s a little long, so best to print out and read poolside!

Proof is in the Mobile Pudding

The good folks over at CIAJ (Communications and Information Network of Japan) issued a press item last week to announce results of their annual study on cellular phone use. According to CIAJ, “The study aims to capture on-going changes in the domestic mobile communications market and has been conducted since 1998.”

The study includes some interesting results related to actual usage of mobile Internet services, including email, music, GPS, mobile TV, e-wallets, number portability and more. The organization says they mailed questionnaires to 600 cellular phone users (male: 303, female: 297; by age group, under 20: 102, twenties: 101, thirties: 108, forties: 95, fifties: 95, sixties and above: 99) residing in the larger Tokyo and Osaka metropolitan areas from the end of March through April, 2006…