Microsoft
Microsoft

Microsoft

Renesas to Incorporate Win. Media 9 and Real Player 10 in SH-Mobile

Renesas Technology Corp. today announced its decision to incorporate Microsoft Corp.’s digital audio and video codec technology, Windows Media Audio and Video 9 Series, and RealNetworks’ Inc.’s digital audio and video codec technologies, RealAudio 10 /RealVideo 10, into the SH-Mobile Series of application processors for next-generation mobile phone systems. These two technologies are widely used in such devices as PCs, PDAs and portable players, and their inclusion in the SH-Mobile, one of the world-leading application processors, will enable them to be installed in mobile phones, greatly increasing their market penetration.

Symbian to Lead Smartphone Boom

The mobile phone industry will sell 150 million smartphones in 2008, 15 times this year’s sales, with the Symbian OS leading the smartphone operating system market, according to a report published this week by ABI Research. The report projects strong growth for high-end mobile phones, with Microsoft’s market share trailing behind Symbian, and Linux bringing up the rear.

Symbian/Linux, DoCoMo Orange Seed Smart Phones

Service-centric platforms are pushing towards Linux and Symbian OS, a move toward flexibility and customization being pushed by DoCoMo, Vodafone and Orange will play an important role in pushing smart phone sales to 150 million units, according to research firm ABI. “With increasing competition and high churn rates,” explains ABI analyst Kenil Vora, “operators have felt the need to differentiate their products.”

Vodafone's 2-Megapixel Camera Phone

Sharp’s V601SH handset hit the Tokyo streets in late December with a rollout price under $200 (19,800 yen). It features an embedded 2-megapixel CCD camera capable of capturing 2.02 million effective pixels and comes with autofocus and 20x zoom capability. The 2.4-inch QVGA CG silicon screen provides a bright and clear image display and is compatible with Bitflash’s vector imaging technology that allows documents (such asMicrosoft Office and Adobe Acrobat) to be scaled with very little loss of quality, so users can easily zoom into a specific area on a large spreadsheet document. The unit can also record 320 x 240-size .3gp video clips at 15 frames per second as well as display still images, games, and video clips on a TV using the video output function. In addition, the V601SH is the first cell phone to support Bow-Lingual, an entertaining dog barking translation function based on a toy device first offered by Takara. The software, contained on an SD memory card (which you have to purchase separately) can be loaded into the phone. When you’re within 15 inches of a dog, the program can register and is supposed to analyze the beast’s barks. We just shot a video episode featuring a live demo of a hound ordering a Doggy Treats and Perrier that will be coming online soon! (only WWJ could make this possible folks…). Meanwhile, as we get geared up for our January 2004 Wireless Watch programming, take a look at this short video clip we made using the V601SH on New Year’s Eve at the Hakone Shrine. Kotoshimo Yoroshiku! Win. Media 56k 300k

Motorola to Launch 3G Devices in Taiwan

Vowing to stay No. 1 in Taiwan’s mobile phone wars, Motorola announced it would roll out at least 30 new handset models next year in addition to the three sporty camera phones it unveiled yesterday. Its 2004 product portfolio might include at least two third-generation handsets, said Jonathan Hong, Motorola’s senior marketing promotion specialist in Taiwan. “In the coming year, we will be launching two to three models of our 3G phones. Everyone will be switching to 3G phones sooner or later. Motorola thinks it will happen in 2005 because there’s not enough content to make 3G devices attractive,” he said.

DoCoMo Plows $343.8 Million into 3.5G HSDPA

Signaling its seriousness to get its HSDPA (high-speed downlink packet access) network and concomitant mobile/smart phones up and transmitting in 2005, NTT DoCoMo said today that it is plowing 37 billion yen ($343.8 million) into 5 Japanese handset and network builders AND Motorola Japan Inc. What is immediately surprising about this move is that once again, as with yesterday’s media extravaganza on the new 900i phones, long-term handset partners Toshiba, and handset maker and major infrastructure builder Sony Ericsson are both missing. But it now looks like DoCoMo feels its time to start really kicking in the efficiencies to differentiate itself from KDDI’s WIN service both in terms of performance and, more critically, to faster recoup the considerable investment the company has made in 3G as it probably gears up for a packet price war with KDDI and Vodafone KK. And then, there is the leveraging of Motorola’s Linux links too!