m-commerce
m-commerce

m-commerce

DoCoMo 2.0 — Message Lost in Translation?

DoCoMo 2.0 -- Message Lost in Translation? by Mobikyo KKOn Monday 23 April NTT DoCoMo unveiled their latest 3G handsets, the 904i-series, at a press conference held here in downtown Tokyo.

WWJ pointed to this webcast of their presentation, which clearly stated from the very beginning the new “DoCoMo 2.0” campaign theme.

We shouldn’t really be surprised that the main message, from Japan’s dominant mobile operator, contained in the announcement somehow managed to get 2.0 attention from the mainstream media. With few exceptions, the entire tech web focused on the motion-sensor for gaming application. Few if any noted how ironic it was that while the company insisted it was going to “focus on offering unique applications and services that will be difficult for the competition to duplicate” they were in fact introducing a functionality which was originally made available in Japan [video here] by Vodafone and Sharp over two years ago.

Perhaps the gritty details — such as the fact that all five new models will (of course) ship pre-installed with the Osaifu-Keitai FeliCa mobile wallet together with related security services — are less appealing to the overseas media than Nokia’s recent announcement that they, too, have the mobile wallet urge?

To be sure, there were a few interesting new offerings in Natsuno-san’s presentation, such as the 2-in-1 dual-identity option and flat-rate access to Napster’s full music library service. However, one of the main observations we take away from this news is that the rest of the world still tends to focus only on the most quirky headlines (wait until the MSM find out about this one). WWJ subscribers login for our thoughts on this latest development.

Is Mobile 2.0 Really Just Hype?

Paul Golding at Wireless Wanders posted an interesting op-ed about the hype surrounding mobile 2.0. While it’s clear that he’s looking at this from a Euro/US perspective – especially on the device side – however, we have no doubt there are some valid points contained therein. At the same time it should be also noted that Impress R&D (div. of the major Tokyo-based publisher) released a book last summer called Mobile 2.0 [in Japanese] which would likely shed a little more light on what is actually possible, at least in Japan.

A Tale of Two Mobile Technologies

The recent round of international press devoted to ‘the next big thing for mobile’ has an interesting, and recurring, theme. It started with a fair amount of mainstream media attention devoted to the statements made at CTIA during Visa’s keynote address regarding the evolution of mobile payments. Around the same time we notice that Capt. Kirk went boldly where no ex-pat Canadian would dare go (Toronto in March) to attend this presser with Ted Rogers promoting a new fangled mobile web-cam handset, which the company breathlessly hailed as “a landmark in wireless communications”.

We also noticed this special op-ed from Card Technology about how Sony is potentially challenged to get their m-commerce product outside of Japan. The article did some great work, however there’s plenty of room for a counter-point discussion. One thing rings true, both of these technologies were deployed here in Japan years ago and like the camera-phone will begin making their way into markets overseas in due course.

CTIA: Ready for Japan?

The annual CTIA event is underway – like spring break for telco geeks – this week in Orlando and the PR is flowing. While there is predictable hype surrounding mobile tv and m-commerce, it’s satisfying to see that indeed the industry over-seas is beginning to embrace the functions and services we have seen developed and deployed here in Japan over the last few years. Now of the course the trick is, after the chatter, what happens next. As they say “the devil’s in the details” so time will tell, but it really does seem that things are warming up under the Florida sun!

Japan: The Future of Mobile Markets

Japan: The Future of Mobile Markets by Mobikyo KKAccording to an article on eMarketer, “What stands out in the Japanese mobile market is the fact that innovation is shifting toward business models and marketing tactics as opposed to technical features and functions … the explosion of non-official mobile content Web sites is causing the sun to set on the i-mode business model of a dominant mobile carrier selling incremental content and services to its user base,” says John du Pre Gauntt, eMarketer senior analyst.

There are several ‘gee-whiz’ statements in this summary, starting with “Marketers are looking to the Japanese mobile market as a model of the converged media future,” which are clearly designed to help sell their research report. However, we really must challenge outright some of the assurances offered. For example, the eMarketer quote above which states that “Innovation is shifting toward business models and marketing tactics as opposed to technical features and functions” is off-base on both counts.

The continued innovations from DoCoMo and the other carriers in network speed, handset design and content & service offerings speak volumes about the Japanese mobile market and the continued utterly fundamental role of the carrier in driving innovation. Granted, the increase in non-official content sites was obvious and predictable, given how easy the continuing carrier-led innovations make getting onto the mobile web for both providers and surfers. And the carriers have known this from Day 1 of i-mode.

Year of the Pig Shaping up as Golden

What’s this?? … mobs of Flying Ketai Pigs..?

Actually, 2007 promises to be far more interesting than even that cheeky title! Here goes our official WWJ Fearless Forecast for 2007 – all in one – huge – breath!

2007 promises to be far more interesting than even that cheeky title! Here goes our official WWJ Fearless Forecast for 2007 – all in one – huge – breath! M-commerce: The carriers? FeliCa-based services will continue to grab serious market share. At the end of 2006, DoCoMo had over 1 mln customers for their DCMX mobile credit-card service alone, not to mention the 18.3 mn regular FeliCa handsets in use as of 31 December. KDDI and SoftBank have FeliCa user bases in the millions as well.. grab a cuppa for after the jump!