Softbank Corp. is in the final stage of talks with access service provider Nifty Corp., and other firms, on a plan to set up a new joint company in order to apply for a 2.5GHz spectrum license. Other possible partners are broadband service provider eAccess Ltd. and Internet access providers So-net Entertainment Corp., NEC Biglobe Ltd and FreeBit Co., according to this report on EE Times.
Casio expects a 10 billion yen ($86 million) investment in new mobile phone models to return a profit in the first year, helped by sales of handsets equipped with its Exilim camera and G-Shock watch technologies. The handsets, based on the W-CDMA standard, will be sold at a higher profit margin than earlier models, said Tateki Ohishi, chief executive officer of Casio Hitachi Mobile Communications Co., the Tokyo-based company’s venture with Hitachi Ltd. Full Story Here.
Not surprisingly the battle over proposed new handset regulations is starting to heat up. According to a brief article, KDDI Corp’s President Tadashi Onodera reacted angrily to the recent government report calling for the cellular industry to terminate the practice of offsetting handset discounts with higher service charges. Onodera criticised the plan stating that Japanese mobile operators must be allowed to continue offering rebates. “Amid free competition among three carriers.. I feel odd about the government-backed decision.” We commented on this issue Here in June.
Fresh off the wires from JCN; KDDI, Intel, JR, Kyocera, Daiwa, and the Bank of Tokyo-Mitsubishi have agreed to a new form joint venture, named Wireless Broadband Planning K.K. (WBPK), in order to bid on the 2.5GHz frequency band for Mobile Broadband Wireless Access System. Subsequent to obtaining a license, it will develop and operate a wireless network based on mobile WiMAX technology.
KDDI will analyze the browsing activity of their “au one” customers from this autumn and introduce targeted advertisements that match the history preference of the individual. Mediba and and DAC (digital advertising consortium) will jointly develop this technique and according to this press release it’s introduction into mobility will be the first in Japan.
SoftBank Mobile and NTT DoCoMo have both issued press releases this afternoon with new price plans specifically targeted at enterprise users. DoCoMo announced that all corporate customers committing to a two-year contract would receive an immediate 50% discount on basic monthly charges under the new “Office-wari MAX 50” plan. The maximum 50% discount was previously reserved for customers that had subscribed to DoCoMo services for at least 11 consecutive years.
