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Sony Announcement Makes Cell Phone Manga News, Again

Sony Announcement Makes Cell Phone Manga News, AgainThanks to the folks over at AP Newswire and BusinessWeek, the recent announcement on Sony Pictures Entertainment Inc.’s plans to move into Japan’s mobile manga market is spreading like wildfire [Google] across the Web today. The Sony Corp. unit confirmed they have signed exclusive contracts with 10 popular manga artists, including Shigeru Mizuki, creator of Gegege no Kitaro. The company also stated plans to increase the number of titles now offered to over 300 by next year. That’s more than double the number offered by NTT Solmare and Toppan Publishing combined.

Wireless Watch Japan has been following the ‘Comic Surfing’ story since September 2004 with a video preview of CelSys’s mobile manga technology at Mobidec and again more recently with another video program from KDDI’s EZ Book launch event held in April this year. Sometimes dubbed the crowning jewel of the mobile entertainment content triple-play (games, music, manga), we have been bullish on this sleeping giant since first sight. Wonder how long it will take before Superman launches in the US?

Japan Mobile Market Myths from Past and Present

Japan Mobile Market Myths from Past and PresentThe recent guest article, Mobile Music Best Practices from Japan and Korea, has resulted in some interesting comments on the web. It seems that the long- wrong-held belief about Japan’s mobile success story is still being attributed to the “There are relatively few people in Japan with a home-based Internet connection, making the mobile Internet more attractive” syndrome. However, it’s clear according to the ITU that Japan’s Internet and PC adoption rates have been much the same as, or even better than, the adoption rates in European countries such as France, Germany and the UK since at least 2001. Another comment we saw regarding the Chaku-uta Full song downloads explained in the article said “it seems to me it may be being marketed (and more importantly used) more as a next-generation ring-tone service than as a true music service”.

This is incorrect. Today in Japan, marketing to encourage customers to upgrade and listen to full-track music on their new mobile devices is everywhere; in print, outdoor and on television commercials, we are seeing massive “i-pod-meets-mobile-phone” promotions. Hence the stereo headphones and J-pop artists making regular appearances to help push the product. Sure, people can use full songs as ring-tones as well (that’s a bonus), but that is not how Chaku-uta Full is be marketed or — more importantly — being used. (And you don’t have to take our word for it. Visit KDDI’s Ad Index site and surf around to watch their current selection of TV commercials.)

Namco Ports RidgeRacer for BREW

EZweb gamers can rejoice in spending about $5 to download and burn RidgeRacer rubber now that Namco has made the popular title compatible with Qualcomm’s BREW platform. While apparently only available for the new W31SA at launch, no doubt it’s just a matter of time for it to become more widely available across KDDI’s WIN handset fleet… and then… The World! We also noticed another interesting Namco title, while snooping around their mobile site, called IdolMaster. Talk about RPGs! WWJ members log in for the full skinny!

KDDI to Buy Handsets From Pantech

KDDI Corp., Japan’s second-largest mobile-phone operator, will procure handsets with high-speed Internet access capabilities from South Korea’s Pantech Co. to reduce costs. Pantech, South Korea’s third-largest mobile-phone maker, will offer 3G handsets to KDDI by the end of the year, KDDI spokesman Haruhiko Maede said, confirming a report today in the Nihon Keizai newspaper.

DoCoMo 3G Adds 1.2 Million in July

The latest subscriber numbers are in and DoCoMo added an impressive 1,196,400 new 3G accounts in the month of July compared to rival KDDI/au, which only gained 312,000 new customers for their CDMA 1X service in the same period. Overall, however, KDDI managed to sign up a total of 230,500 new customers (2G + 3G) to beat DoCoMo’s 229,800 net additions. Meanwhile, Vodafone gained 18,000 more customers than it lost in July, with the stats showing they added 130,100 new 3G customers.

Felica TownPocket Project

NTT DoCoMo has teamed up with Urahara.org and TechFirm to launch a new Felica-enabled service called TownPocket in Harajuku. Customers with RFID chip handsets will have access to easy registration for coupon campaigns, contests and prizes at 153 participating stores in the youth-trendy downtown shopping district. The campaign is set to launch on 8 August and organizers are targeting a total of 300 participating locations in the area by the end of September. [Japanese Press Release]