i-mode
i-mode

i-mode

i-mode Dead Down Under?

i-mode Strategy is reporting that Telstra’s recent launch announcement of their new “Next G” service lacks any reference to the carrier’s past commitment to i-mode. The closing paragraph states: Personally, I’ll probably buy Next G, although I’d prefer a Nokia handset and they seem to be left out in the cold (not to mention NEC who are not on offer for Next G and given their dependence on the success of i-mode, which is finished, will probably close down their mobile division in Australia).

Number Portability – DoCoMo Relying on Napster Japan

DoCoMo relies on Napster by Mobikyo KKDespite the resounding silence from DoCoMo’s website, Tower Records (part-owned by DoCoMo) have just introduced a joint-venture service with Napster in Japan. The Tower Records Japan-Napster JV will provide music distribution services for PC and mobile from an initial catalogue of 1.5 million songs. The initial service launch only allows content purchased by premium subscribers – a subscription costs 1,980 JPY per month – to be moved from the PC to mobile devices – and at this time only one handset (F902is) is supported.

DoCoMo took a 42 percent share of Tower Records here in November 2005 and – if the on-scene hype at DoCoMo’s booth at this week’s CEATEC consumer electronics show is any guide – they appear ready to announce a more aggressive mobile music device line-up in the coming weeks.

The Tower Records initiative appears not unrelated to DoCoMo’s overall mobile music strategy, which has so far run a distant second to mobile market leader KDDI/au.

Since 2002, KDDI have seen strong traffic, sales and handset popularity with their Chaku Uta, Chaku Uta Full, and Chaku Motion full-track audio and video offering. More recently, their new ‘LISMO’ unified PC/mobile content download and syncing service has started to gain customers, while DoCoMo have only this year in June started pushing Chaku Uta Full.

DoCoMo September Presser: Nakamura Emphasizes 3G Coverage

The September presser with NTT DoCoMo’s President Nakamura contained some interesting bits of info on 3G coverage; WWJ subscribers can log in and listen to the entire event on MP3 audio (see today’s Viewpoint).

Yes, I know that there has been an ongoing drumbeat in the media reporting spotty coverage for FOMA users. But Nakamura devoted a lot of time to explaining their ongoing and upcoming base station and 3G FOMA network coverage plans, emphasizing that the carrier would boost coverage at “JR stations, universities, junior colleges and high schools.”

JBlend Powers K610im 3G Handset

Aplix Corp. announced its JBlend Java platform has been deployed in Sony Ericsson’s K610im 3G handset. The incorporation of Aplix’s JBlend technology enables a variety of compelling content and Java experience for K610im users to enjoy, including games and multimedia applications. JBlend platform will also be deployed in Sony Ericsson’s other models that are under development.

DoCoMo Mobile Credit: Everything You Know About 3G is Useless

DoCoMo Mobile Credit: Everything You Know About 3G is Useless by Mobikyo KKWWJ has spotted the first presence of NTT DoCoMo’s ‘DCMX’ mobile credit (card) service on the streets of Tokyo and, once again, the future has arrived. Lawrence Cosh-Ishii, WWJ’s director of digital media, en route to a central Tokyo video shoot a few days ago, spied the first street-level advert for retail goods payable via DCMX (image at right).

Predictably, the pitch came from Girl’s Walker, Xavel’s icon of community-centric, user-recommended mobile shopping, which earned the company Pharaonic riches long before dusty old ‘blogs’ were ever invented. Girl’s Walker is touting a special fall line of fashionable goods that can be paid for via “DoCoMo credit,” which takes the form of a real credit payment for adults, or the purchase cost is added to the monthly phone bill, for cash-flush, under-age teens. Note no reference to any sort of ‘card’ – the service is the phone, and credit ‘cards’ are oh-so-1970s.

DCMX is shaping up to be the main pillar in DoCoMo’s consumer financial services strategy that will lock in mobilers and secure massive revenues long after 3G – and the mere delivery of mobile digital content – has become a low-margin sideline that markets elsewhere still can’t comprehend. DCMX isn’t merely the the ‘Next Big Thing’ – it’s everything; and it’s going to make 3G itself redundant (WWJ subscribers log in for full viewpoint and details on the DCMX mobile credit service).

Mobile email rocks!

I’ve had some interesting discussions in the past ten days with folks in Japan, Europe and elsewhere on the topic of mobile email. The topic also came up at last Friday’s W2 Forum seminar on Japan and Korea (“Trends & Insights from Japan & Korea“), held in London and attended by a lively and interesting group of folks from publishers, content providers, media, analysts, ad agencies, tech vendors and others.