i-mode
i-mode

i-mode

DoCoMo Launching Mobile Credit Card

DoCoMo’s Osaifu keitai (mobile wallet) line of cell phones will soon have their own branded virtual credit card for mobile payments. The iD card (‘i’ as in “i-mode”) will be launched on December 1, 2005 and will enhance existing credit card services by giving credit card owners the option of making payments via a DoCoMo wallet phone linked to the card, in addition to conventional payments with their plastic credit card. That means charges through the phone will automatically be deducted from the user’s designated credit card. Just waving the phones in front of dedicated reader/writers at stores will start the payment process.

NTT DoCoMo Buys Into Tower Records Japan

NTT DoCoMo Buys Into Tower Records JapanIn a deal that puts a new spin on mobile music promotion in the Japanese market, DoCoMo announced a partnership with Tower Records Japan opting to buy 42 percent of the music retailer for 12.8 billion yen ($109 million). Scheduled to go through by late November, the deal will make DoCoMo Tower’s single largest shareholder. The music retailer operates 78 Tower Records stores and 31 Wave music outlets. Tower’s motto in Japan is "The Best Place to Find Music" but will DoCoMo find it the best place to create musical revenue?

Taking the stage at a Tokyo press conference November 8th, Takeshi Natsuno, senior vice president and managing director of NTT DoCoMo’s multimedia services department, and Hiroyuki Fushitani, president and chief executive officer of Tower Records Japan, gave the press few details on their upcoming fusion of telecom and music marketing. Not surprisingly, projects center around DoCoMo’s Osaifu Ketai (mobile wallet) platform for 3G handsets. Users will be able to wave their mobile phones over displays at Tower stores to download coupons or purchase CDs, picking them up at the sales counter on their way out. From this winter phones equipped with DoCoMo’s ToruCa (toru, capture; Ca, card) information-capture service will include Tower reader/writer units to download news on favorite artists, special offers from music labels, ticket reservations, and other music-related information. Tower’s popular redeemable purchase point system will also migrate onto mobile phones.

NTT DoCoMo Pulls Out of KPN

NTT DoCoMo announced today it has transferred its interest in Dutch telecommunications company KPN Mobile N.V. (KPNM) to KPNM’s corporate parent, Koninklijke KPN N.V. (KPN), while continuing the licensing of its i-mode® technology to KPNM.

Marlboro Rolls New Shift Gears Campaign

Here’s a slick way for Philip Morris to tap into their customers, within the well-established pack a day distribution network, using mobile. Running from early September through the end of December, Marlboro cigarette packs will have a unique lotto number under the lid allowing registered members to win branded merchandise on the spot ranging from lighters and ball caps to larger weekly prize draws for jackets and mountain bikes. The grand prize trip to Italy for some hands-on F1 gear jamming!

Clearly an innovative approach to tap into, segment and reward the companies loyal base. While it’s not the first time they have run at ‘coupon code’ campaign, the QR driven approach – created by part of the same crew who earned a Golden Lion at Canne for Vidal Sassoon – this should definitely render more valuable meta data results than 1994. Watch the show&tell video [26mb – .mp4] to see the process in action.. 😎

Australia's First 3G i-mode Phone

NEC Australia has announced the launch of their first i-mode 3G mobile phone – the NEC N600i – for those down under. Available now in Telstra stores, the dual-mode N600i is equipped with the Access NetFront 3.2 browser, a QVGA 2-in colour LCD screen, Bluetooth, TransFlash memory card and a 1.3-megapixel auto-focus camera. The new unit is also available to order via Telstra’s i-mode online shop.

O2 Launching i-mode Today

The Guardian has posted a short article saying that “Mobile phone company O2 will today announce the long-awaited launch of its Internet service, i-mode, with content partners including the BBC, BSkyB and online bank Egg.” Of course, WWJ has been covering this story since the first rumor in mid-November 2004 and the official announcement from the companies involved later that same month.

Update: It’s Official as of 19:30 JST