NTT DoCoMo have posted a new corporate video, “The Keitai as Lifestyle Infrastructure.” Their PR email said the video introduces “… our plan to create new revenue sources.” As if they need any..! Access the programme here: http://www.nttdocomo.com/features/keitai.html.
The hottest topic roiling Tokyo’s hot street this month is MNP – mobile number portability.
Details on pricing, dates and procedures that Japan’s carriers will follow to implement the regulator-mandated programme have been posted on WWJ in several items on this topic, including here, here and here.. Analysts, pundits and assorted commentators have all more or less concluded that the net winner will be KDDI/au, while the net loser will be DoCoMo (the jury is still out on Vodafone/SoftBank Mobile). At least some are attributing this pending negative migration to mere probability – as the carrier with the largest customer base, they argue, DoCoMo naturally stand to lose the biggest number of churners – all things being equal. But this analysis is weak and WWJ thinks..
Recent survey from InfoPlant: 58.4% of respondents say they use mobile coupons and discounts more than once per month, with the main methods of access via leaflets and direct mail (63.3%), free papers (55%), and the mobile Internet (47.3%). The majority of respondents reported using mobile coupons or discounts 2-3 times per month (26.9%), followed by approximately 1 time per month (25.4%) and 1 time every 2-3 months (20.5%). In addition, 58.4% reported using them an average of about once per month, including some who used them more than once per week. Looked at by gender, females were more likely than males to use mobile coupons more than once per month.
NTT DoCoMo and it’s regional subsidiaries announced today that they would separately manage call and data packet transmission congestion over the 3G FOMA network to prevent voice traffic congestion control from affecting packet communication traffic and vice versa. Currently, excessive congestion in either voice or data transmissions can force DoCoMo to limit network usage for both voice and data in order to prevent network breakdown.
The LG L343i with i-mode on-board appears to be coming soon to O2 in the UK and in some other markets as well. It’s a low-budget GSM / GPRS unit and the handset spec. is very basic with a 128×160 pixel 262K colour TFT display, VGA resolution (0.3 megapixel digital camera) plus Bluetooth but no data card. Reminds us of the early i-mode days (circa 2001) here in Japan.
Softbank recently announced, in Japanese only, more information about their new branding strategy to take effect on 1 October. The SoftBank Mobile portal site will change from Vodafone live! to Yahoo Keitai!, while other Vodafone live! services will change to S! services – for example, S! Mail and S! GPS Navi; even V-appli will become S!-appli. We also noticed that all new handsets will include a Y! button (like DoCoMo’s famous i-mode shortcut key) that will take users straight to the Yahoo Japan portal and other Softbank services.
