CELL Co. Ltd, the leading developer of mobile content in Japan, announced today that it has signed a distribution deal with Shockwave.com to bring CELL’s most popular mobile games to the US market. Shockwave.com will distribute CELL’s games through its live Shockwave Minis offering available to Verizon Wireless customers on select Get It Now-enabled phones. This is the first time CELL games will be available to US customers.
Aplix Corp. announced its JBlend Java platform has been deployed in Sony Ericsson’s K610im 3G handset. The incorporation of Aplix’s JBlend technology enables a variety of compelling content and Java experience for K610im users to enjoy, including games and multimedia applications. JBlend platform will also be deployed in Sony Ericsson’s other models that are under development.
KDDI has just added a few tasty tidbits on their recent announcements: the new W43S handset by Sony Ericsson is ready to roll as of Friday, 15 September, and they will have some interesting new BREW titles (including mobile multiplayers) on display at next week’s Tokyo Game Show. As an apparent counter measure to the free iPod Nano ‘bribe’ just announced by SoftBank Mobile, KDDI has also introduced the new “Large Satisfaction Campaign,” which will offer a variety of prizes for new users.. whew!
The International Herald Tribune ran a couple of gloomy 3G-related articles last week (see “3G cost billions: Will it ever live up to its hype?” and “Operators in Asia learn from mistakes”). It’s the height of the summer vacation slow-news cycle, and maybe the IHT was just fishing for some headline attention, but we couldn’t let these egregiously faulty items pass without comment.
3G cost billions: Will it ever live up to its hype?
European mobile phone companies spent $129 billion six years ago to buy licenses for third-generation (3G) networks, which were supposed to give people the freedom to virtually live from their cell phones, reading email, browsing the Internet, placing video calls, enjoying music and movies, buying products and services, making reservations, monitoring health — all from the beach, the bus, the dentist’s waiting room or wherever they were.
But today, most people use their cell phones just as they did in 2000 — to make calls — and the modest gains 3G has made do not begin to justify the massive costs of the technology, which has strapped some mobile operators financially, bankrupted entrepreneurs, spurred multibillion-euro lawsuits against governments and phone companies, and sapped research spending.
Over the long term, 3G runs the risk of becoming the Edsel of the mobile phone industry — an expensive, unwanted albatross rejected by consumers and bypassed by other, less costly technologies, some experts say.
These articles are worse than merely wrong: they help fuel the flawed thinking and misguided strategies to which 3G license holders are addicted (helping cause the continued malaise). So widespread user apathy and risible revenues must prove that 3G’s a loser, right? Wrong. And to see why, you need look no further than Japan. Why have 3G carriers elsewhere in the world not realised: you don’t have to be DoCoMo to succeed like DoCoMo does.
WWJ paid subscribers: Log in for our 10-point rebuttal to the first IHT article (‘3G Hype’). Note: it’s a little long, so best to print out and read poolside!
Yamaha Corp. announced that it has developed the YAS529 Three-Axis Geomagnetic Sensor IC Chip, the world’s smallest class of three-axis geomagnetic sensor for applications related to mobile phones and compact navigation systems. Most phones with GPS functions show the user’s current location on a map, but the services are thought to be difficult to use because the maps provided do not rotate in response to the user’s movements nor do they indicate the direction in which the users is moving. End users have expressed a growing desire for a geomagnetic sensor with an electronic compass function that keeps the map oriented in the direction of their movement. Plans call for beginning to market the chip in October 2006.
CESA, organisers for The Tokyo Game Show, have just issued a media update on this years event scheduled for Sept. 22 – 24. The theme is “New Excitement. New Sensations. A New Generation” as they celebrate the 10th year anniversary since its launch in 1996. It is also the year in which the latest in computer entertainment, from next generation systems, to home platform software, online games and mobile applications come together under one roof at Makuhari Messe.
