Feeding Content to Keitais
We spent a day at Sun Microsystem’s JavaOne conference and show in Yokohama in September, and were pleasantly surprised to meet up with mobile software vendor Openwave, grand-daddy of the WAP Forum (freshly repainted as the Open Mobile Alliance). Japanese carriers have created killer Java services… and they had to do so from scratch. That included the provisioning system which actually feeds the applis onto the handsets (providers merely have to write the downloadable Java code). Now another major player has launched a Java provisioning system (which also works for other content). Want to launch Java, but you’re not partnered with DoCoMo? You’d better watch this one twice…
By platform, mobile games (mostly Java, as far as we could see) represented 9.2 percent of the 393 new titles announced at the TGS, a significant if yet modest chunk of the overall game market. This was up steeply from 4.1 percent of 339 titles at the fall 2001 show, but still not equal to the 11.0, 14.7, and 17.1 percent shares seen at the spring 2001 (309 new titles), fall 2000 (334 new titles), and spring 2000 (380 new titles) shows, respectively. We have lots of Java screen savers,” said Taito Corporation at the DoCoMo booth; Seoul-based game maker GameVIL comes ashore to leverage made-in-Korea BREW expertise (KTF’s BREW allows 200KB downloads — the standard for KDDI to beat?); and advice on creating successful Java services from PCCW: “Prepare a good environment for the developers.” Daniel had a splitting headache, but this program rocks! 
WWJ has been focusing on mobile Java for the past few weeks — and with good reason. The pundits claim the interactivity and secure mobile execution environment provided by Java could be vital for making 3G data services pay off sooner rather than later. We visited then-pre-IPO software developer Net Village, creator of the “Remote Mail” Java-based mail appli. A couple of key facts emerged: Java boosts packet revenue for the carriers, the cost and complexity of deploying sophisticated Java applis may be beyond what the carriers themselves can do (economically), and Remote Mail is one cool app — 330,000 happy users can’t all be wrong! (See a live demo.) Oh — and NV’s IPO generated a modest 4.094 billion yen.
Java continues to be one of mobile Japan’s little-told success stories. We drop by J-Phone/Vodafone to find out who’s using Java, how “applis” are loaded onto the portal, and how “desktop” applications function. Already, Java content providers are focusing on the desktop appli as a way to capture and maintain new subscribers, since the always-on functionality tends to drive loyalty. We also get a live demo of downloading and running Java games. There’s an ecosystem brewing here, and the aroma is pure success. Wireless marketing heads everywhere: Pay Attention!