Mobile Software Goes Overseas
While a slowdown in new announcements can be expected during the upcoming shogatsu New Year holiday period, 2003 promises to provide even more activity now that UK-based Vodafone has launched a 3G network in Japan and is expected to seek know-how and technology from Japan for its operations elsewhere. Further, Japanese software developers are sure to continue looking outside this country’s near-saturated market for new sales opportunities.

If you’re going to build one of those tiny i-mode websites or create a downloadable Java application (Games, anyone?), then you’re going to have to test your software before going live – and that means using emulator tools. If you don’t, you have to use actual handsets for testing and the packet fees would wipe out even the fattest bank account. We visit leading provider Zentek, and then speak with Tokyo University expert Dr. Sam Joseph – who has a lot of experience in making emulators actually emulate. Want to know what portion of a mobile project’s costs are consumed by testing prior to launch? Watch this one.
One of the best aspects of working at WWJ in Japan – the country most responsible for creating the post-war consumer electronics revolution – has to be covering the trade shows. October’s CEATEC is one of Asia’s coolest (and largest) electronics showcase events, and Japan’s cell-phone makers rolled out their very best gear. We speak with Sharp about camera keitai (What’s the cost to add a camera-thingy to a phone?), Hitachi about cell phones morphing into computers (cellys now have 133-MHz CPUs – same as PCs used to), and take a look at J-Phone’s first 3G handset from Sanyo. One of our best programs to date!
Our final program from Sun’s JavaOne conference sees Rich Green, VP and General Manager for Java software, fielding questions on the content provider ecosystem, the transfer of made-in-Japan mobile programming expertise to overseas markets, and how terminals are becoming ever more complicated – due at least in part to Java. One of the most interesting questions that Rich addresses is whether carriers outside Japan will be able to create and foster a “content ecosystem” similar to that established domestically by NTT DoCoMo (and, to a similar degree if not extent, competitors J-Phone and KDDI) — which many have pointed to as a major reason behind the success of mobile computing (and Java) on Japan’s wireless webs.