Telephone Tunes: KDDI Launches Mobile Music Downloads
As if Japanese phones weren’t mobese enough, KDDI is first out of the gate with music distribution for cell phones — allowing multi-slackers to download artists’ songs in their entirety right to the handset. Launching this month, users of EZ Chaku Uta Full (Chaku – download, uta – song, full – in its entirety, get it?) will have access to 10,000 songs from six web sites covering everything from pop princess Hilary Duff to indie artists. Playlist and music sites are set to expand over the coming year. The company also plans to enable downloads through their ‘NOW On Air’ FM radio subscription service, though a start date has not yet been set. Content fee per song should average around 315 yen and transmission speed will hit a maximum of 2.4 Mbps under KDDI’s ‘Double Flat’ fixed packet charge service.