Overall, I’m underwhelmed. Handset quality and clunkiness versus feature mix are widely considered to be major factors in the fizzling of FOMA to date. I think J-Phone will have to market like heck to convince people these are any better than current (great-quality) 2G models, and if DoCoMo launches better 3G models (as they are expected to do very soon), J-Phone could be in trouble.
Experts see 2003 shaping up to be a banner year. For starters, DoCoMo, KDDI and J-Phone will all be coming out with refined 2G equipment. They’ll also be rolling out new 3G systems, expanding rich-media services and launching camera-enabled, programmable handsets that can serve as “e-wallet” and “e-ticket” mobile-commerce terminals.
KDDI’s 3G network is a success (3,293,300 subscribers as of Oct. 31) because the network is great, there is nationwide coverage (due to backwards compatibility), and the handsets are **really** terrific – not because W-CDMA is bad. I thoroughly enjoyed reading “Asia’s 3G edge in mobile-phone market” on the Straits Times’ site yesterday; it may be this week’s news of most lasting significance. The authors state this regions’ advanced handsets – with color displays, data capabilities, and long battery life – give Asian makers like Sharp, NEC, Panasonic, and Samsung a clear technological advantage over rivals in Europe and the US.
You can watch streaming video on cellys in Japan, and it isn’t often that tech providers flip back the cover to show how it works. In October, NTT DoCoMo launched their V-Live service on 3G, powered by Fujitsu and US-based NMS Communications. We show the details behind the magic, then drop in on Gartner Japan to get the skinny on the business of mobile streaming. The provision of live or archived video and audio streams to mobile phones using the third-generation IMT-2000 network standard has yet to gain wide usage. Nonetheless, in October, NTT DoCoMo, Inc. strengthened its multimedia content offerings by expanding services provided under its “M-Stage” brand name. It’s still early days, but this stuff really works!
I picked up the November cell phone catalogs from several carriers the other day, including DoCoMo (for 3G FOMA), KDDI, and Tu-ka, as well as the J-Sky service catalog from J-Phone. You really needn’t look much further than these monthly catalogs if you want a concise, full-color, and neatly packaged window into the marketing plans and keitai sales hopes of the major Japanese carriers. Depending on which handset you have, you can now access data networks at 9.6, 28.8, 64, or 384 Kbps – and many devices can access two networks. Note that 64 Kbps data is available via FOMA (the 3G network) and via PHS (not formally called “2G” but certainly not 3G). Finally, there’s the Mzone WLAN service that operates at hotspots inside the Yamanote line and at a few other locations.
WWJ contributor Michael Thuresson was in Las Vegas, Nevada, last week and managed to pull himself away from the one-armed bandits long enough to drop in on the CTIA “Wireless IT and Internet 2002” fall show. His report below was culled from a late-night, bleary-eyed email dispatch (italicized annotations partly contributed by me). Who says war correspondents in Kandahar have more fun than tech stringers in Vegas? 😉
