After J-Phone's Miserable Summer Vodafone KK is Born
With former J-Phone’s 3G rollout stalled and, it seems, little left in the goodies barrel to counter DoCoMo’s sleek summer-six 2G 505i rollout, and swelling 3G subscriber figures from both its rivals here in Japan, J-Phone needed to distract press attention from the company’s terrible summer. Last week, Darryl E. Green just did that. There was a strong sense of DeJaVu at WWJ when Green, eschewing fowl or game, pulled the NEC ‘tellycelly’ out of his corporate top hat at October 1’s inaugural Vodafone KK press conference. Remember Sha-mail? How fleet-footed J-Phone sidestepped DoCoMo and stole the hearts, or at least the images, of 10 million teenagers with cool keitai camera phones? It looks like the rebranded J-Phone-cum-Vodafone KK combo is going to leapfrog DoCoMo and KDDI again with Japan’s first TV-Phone this December. And, beyond that, Vodafone KK has a lot more up its wide sleeves with six new 3G phones, new business billing plans and bargain rates to fight back.