Mobile TV Rocks!
In his 14 September WWJ Viewpoint, Philip Sugai raised some valid criticisms of the new TV cell phones and points to both technological and end-user behavior limitations that he believes doom TV phones to “DOA” status. Of these, the behavioral problems appear to be the most difficult to overcome. These criticisms, however, seriously underestimate both the technological developments that the devices will undergo in the next 18-24 months as well as the imagination and creativity that Japan’s end-users and broadcasters will apply to receiving and delivering, respectively, useful content via mobile TV (and FM radio).
Part 2 of a two-part series. Previously: MobileTV: Hype or Reality?, by Professor Philip Sugai.)