Not your usual spam: “Please note attached pictures of Mobile Phone accessories; we are supplying kinsmanship item for buyer in Japan. We [just] did done 12,000,000 pcs for Japan Coca-Cola company, so, I think [these] kinds [of] accessories will find a ready market in Japan.” An interesting look at what has to be one of the most profitable businesses related to mobile phones: accessories and customization.
Every so often, it’s a pleasure to break from our current wireless Internet and mobile telecoms coverage and take a look into the far distant future to see where mobile technology will take us in the coming decades. Esoteric technologies like super-miniature hard disk drives (HDDs) and 3-D holographic storage systems promise to radically remake the portable devices—phones, PDAs and iPods—that we tote with us every day. In the future, you’ll be able to stuff far more data into your cell phone than you can into your desktop PC today; and to my surprise this week, I found out that the far distant future isn’t so distant after all.
On January 13 at the 3G Mobile World Forum 2005, NeoMtel Corporation CEO Paul Kim will present the streamed session A : 3G content, services, applications, focusing on killer mobile graphic applications and Korean case studies. NeoMtel, the professional company in part of mobile multimedia solution, will be demonstrating the latest mobile multimedia technology, VIS 2.0 in the own booth (No# 22) where attendees can see how the latest mobile vector graphic technologies can be applied to eye-catching mobile services.
Toshiba Corporation and NEC Corporation today announced two key advancements toward development of a magnetoresistive random access memory, a technology seen as key to the development of future generations of high performance mobile equipment. Unveiling the latest fruits of a joint development program dating back to 2002, the two companies announced a new cell design that halves power consumption during data writes and cuts writing errors, and a novel MRAM architecture with high speed characteristics and a performance that will support development of high-density devices. Full details of the new technology were presented on December 14 at IEDM (International Electron Devices Meeting) 2004 in San Francisco, USA.
Cellcos and handset manufacturers here are counting on the seemingly limitless Japanese craving to trade up to the trendiest and newest feature-packed cellies to push cash flow forward. Right behind the recent roll out of DoCoMo’s shiny, feature-packed 3G FOMA 901i-series comes a new line of four “Mova” (the carrier’s 2G brand) handsets targeting niche buyers. Lets take a look at these babies as each one has a distinctive feature targeting a specific, finicky, not-yet-ready-for-3G keitai shopper.
Niche marketing is undeniably cost-intensive — all those handsets require development, marketing and manpower to support. If 3G is where DoCoMo wants everyone to be, why continue to innovate within the older, 2G Mova line?
As if Japanese phones weren’t mobese enough, KDDI is first out of the gate with music distribution for cell phones — allowing multi-slackers to download artists’ songs in their entirety right to the handset. Launching this month, users of EZ Chaku Uta Full (Chaku – download, uta – song, full – in its entirety, get it?) will have access to 10,000 songs from six web sites covering everything from pop princess Hilary Duff to indie artists. Playlist and music sites are set to expand over the coming year. The company also plans to enable downloads through their ‘NOW On Air’ FM radio subscription service, though a start date has not yet been set. Content fee per song should average around 315 yen and transmission speed will hit a maximum of 2.4 Mbps under KDDI’s ‘Double Flat’ fixed packet charge service.
