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Major Mobile Commerce Trials Announced

Major Mobile Commerce Trials AnnouncedA group of major m-commerce companies announced a large-scale U.S. trial last week to include contactless payment, mobile content and premium arena services at Philips Arena in Atlanta, Georgia. The companies claim the trial will be the first large-scale test of next-generation mobile-phone applications in North America. The grouping includes Chase, Cingular Wireless, Nokia, Philips, Visa USA and others. The contactless payment functionality will be based on Near Field Communication (NFC) technology first developed by Sony and Philips. Other NFC trials are underway in Germany and France.

Wireless Watchers will know that the Sony/Philips NFC technology is also powering the super-successful “FeliCa”-branded mobile contactless payment services in Japan and has been adopted by NTT DoCoMo, KDDI and Vodafone as the de facto market standard for m-commerce, e-wallets, transportation and other peer-to-peer data transfer services. Sony first deployed NFC on the Octopus card in Hong Kong in 1997 and rolled their mobile handset trial ran in Japan in December 2003 — see WWJ video here. Today, over 7 million FeliCa-enabled phones have already been sold by DoCoMo alone.

One might think the two-year jump on deployment and commercial experience, not to mention brand equity, in Japan would motivate Sony to transplant an obvious success story from Tokyo to markets elsewhere. Instead, it looks like the wheel is being reinvented all over again.

Vodafone Releases 804SH Wallet-Phone

Vodafone K.K. announced today that it will commence sales of the Vodafone 804SH [ .jpg image ], a new 3G handset by Sharp, on 22 December 2005 in the Chugoku and Shikoku regions, and all other regions on 17 January 2006. The 804SH has a new contrasting design with the upper and under body of the handset featuring “different forms and material feel”. The 804SH also features ‘Custom Screens’ for menu screen icon and wallpaper customisation, allowing customers to express their individuality from the display screen. This is the carriers second Osaifu-Keitai (mobile wallet) handset with embedded IC-chip to support Vodafone live! FeliCa and their first 3G phone with the Motion Control Sensor that responds to movements.

Japan Puts Its Money on e-Cash

Electronic money emerged four years ago as a convenient tool for fast-paced train commuters. The Japan Research Institute, an economic research group, estimates that at least 15 million people here are now using e-cash, a figure projected to reach 40 million — about one in every three Japanese — by 2008. The number of e-cash transactions reached 15.8 million per month in 2005, more than double last year’s figure, according to Japan’s two largest electronic money providers. E-cash is being accepted at convenience stores, department stores, cafes, restaurants, newsstands and electronics retailers — enabling users to go shopping carrying nothing but their cell phones. At some supermarkets, up to 40 percent of all purchases are made with electronic money.

3G Fashion Show Launches i-Channel

3G Fashion Show Launches i-ChannelToday’s WWJ video is full of gorgeous, uhm.. mobiles. This fall, DoCoMo introduced their new 701i models using… models. The 701i-series are stripped down (sans FeliCa) and sexed-up with the carrier’s new ‘i-Channel’ push service for customers too contrarian to even try i-mode. DoCoMo also introduced two hybrid FlashCast enabled designer units; the ‘stylish’ FOMA Dolce from Sharp and the GPS-enabled SA700iS from Sanyo. The Flash lite-based system delivers scrolling news, weather and other information and comes pre configured and already switched on thus showing how easy i-mode really is, according to Mr. i-mode, DoCoMo’s Takeshi Natsuno who took center-stage after the lovely ladies had everyone’s attention.

DoCoMo Credit-Card Site Soft Launch

DoCoMo credit cardOn 8 November, DoCoMo said they would start offering a new FeliCa-compatible credit card, called the ‘iD card‘ (that’s ‘i’ and in ‘i-mode’ and — we guess — ‘D’ as in ‘dominant market position’), on 1 December. The iD card will allow i-moders to make credit card payments with a FeliCa eWallet phone; Big D said the payment procedure will be “as simple as waving the phone in front of dedicated reader/writers at stores.” Now, it looks like their Flash-heavy, groovy, dedicated iD-card website is now open, trolling for prospective customers.

When you’re the dominant wireless carrier in the market, and you’ve invested billions in building a 3G network, but hoped-for packet revenues collapse when your No. 1 competitor beats you up with flat-rate pricing, launching your own credit-card brand is a sensible option. Welcome to the ultra-high-tech, but old-fashioned-business-model, future..

Vodafone's New V804SH 3G Phone

Vodafone K.K. have just announced completed development of the Vodafone 804SH [ .jpg image ], a new 3G model by Sharp, which will be marketed in Japan from mid-January 2006. The 804SH is the second handset which will include the Mobile Wallet (“Osaifu-Keitai”)-compatible function with an embedded Mobile FeliCa smartcard to support the ‘Vodafone live! FeliCa’ service, which lets customers use their handsets in ways relevant to their daily lives such as for transportation ticketing, electronic money shopping and point card services. The 804SH is also Vodafone K.K.’s first 3G handset to feature a Motion Control Sensor that responds to movements, thus enabling customers to enjoy new virtual gaming experiences by moving the handset in corresponding directions.