ezweb

What's Being Switched On in Japan's Wireless Biz

July 21, 2003 October 13, 2023

If any of you begin to note a slightly limey tone to future Viewpoints, it’s because the WWJ team has a new member, moi – Paul Kallender, as Tokyo correspondent. Take a look at my my bio. below and you will see that I am fully capable of deploying my creative weapons of article construction well within 45 minutes! I’ll be filing weekly with my take on the trends animating Japan’s mobile biz, as well as offering insight you can’t get from our competitors -most of whom either don’t live in Japan or are not actually independent journalists. I can’t follow in ex-editor-in-chief Daniel Scuka’s footsteps (partly because he’s in Germany and I’m in Japan), but I do hope you’ll bear with meas I attempt in my own way to “rip the faceplate” off Japan’s wireless industry. Given my Aikido background, I will be doing my best to at least throw some of the PR pap journalists have to rewrite into the digital dustbin of history. In short, come to WWJ for the stuff you can’t get elsewhere.

KDDI Launches Trial of New 'Premium EZ Payment'

June 19, 2003 September 30, 2023

KDDI and Okinawa Cellular Telephone will launch ‘Premium EZ Payment’, a new payment collection service where charges for purchases of products through participating online shopping sites are invoiced to end users monthly together with their au cellular service charges.

Mobile Healthcare Inc. Launches 'Lifewatcher'

April 11, 2003 September 30, 2023

Mobile Healthcare Inc. today announced the launch of Lifewatcher, a world first in integrated mobile disease management. The new service, which operates over a mobile phone or other handheld device, is the first comprehensive mobile disease self-management system for diabetes or obesity sufferers or individuals with restricted dietary and health needs.

Java Mobile Marketing for GM Opel

March 26, 2003 October 20, 2023

Java Mobile Marketing for GM Opel One of the little-reported stories from Japan’s wireless webs is how companies big and small are using mobile for marketing, sales support, and CRM. Today, WWJ goes behind the scenes for a never-before-seen preview of the Java-based m-marketing system built for major auto maker GM’s Opel brand by Tokyo-based BeTrend Corp. Based on a custom version of BeTrend’s BeatCast engine and due to launch next month, the system provides customer support, sales and marketing information – and cool pics of the newest cars. Japan mobile at its most sophisticated – and sublime!

Cell-Based Location Services on Target and Japan has Cheapest WLAN on Earth

March 18, 2003 October 13, 2023

So far, Japanese carriers haven’t really pushed location services as stand-alone products; they’re sold as “part of” a handset and there are no handsets that are sold only as, or primarily for, navi-service capabilities. Sure, KDDI did do a big marketing push when their first GPS-enabled keitai hit the market in December 2001, but now it’s just one more feature onboard their fleet (in the January catalog, KDDI showed six of 11 handsets as having GPS capability). Also: Looks like Japan’s WLAN market – in addition to being highly fragmented – is one of the cheapest.

Korea, Japan, Pastel-Hued PDAs, and Tokyo's Good 'ol Days are Back

March 4, 2003 October 13, 2023

The past couple of weeks saw two lavish events at trendy Tokyo venues hosted by carriers NTT DoCoMo and J-Phone to fete their content provider communities (so, yes, there was a lot of overlap in the guest lists). One attendee at the J-Phone event, held at Zepp in Odaiba, reported that it was a sweaty, raucous evening with content community punters packed in six deep. “There was a lengthy line-up of folks waiting to exchange meishi business cards,” she said, adding that a good time was had, evidently, by all.