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DoCoMo's Fuel Cell for Mobile Devices

The Fuel Cell Development Information Center (FCDIC) recently held a seminar titled “Dawn of the age of fuel cell for mobile devices” with lecturers were invited from leading companies involved in fuel cell development such as NTT DoCoMo, Inc., NEC Corp., Toshiba Corp., Hitachi, Ltd. and Canon Inc. In the lecture, the company mentioned not just the basic performance as a power source for mobile devices but also specific requirements with respect to reliability and safety in actual usage.

Japan Number Portability: The Autumn of Discontent

The hottest topic roiling Tokyo’s hot street this month is MNP – mobile number portability.

Details on pricing, dates and procedures that Japan’s carriers will follow to implement the regulator-mandated programme have been posted on WWJ in several items on this topic, including here, here and here.. Analysts, pundits and assorted commentators have all more or less concluded that the net winner will be KDDI/au, while the net loser will be DoCoMo (the jury is still out on Vodafone/SoftBank Mobile). At least some are attributing this pending negative migration to mere probability – as the carrier with the largest customer base, they argue, DoCoMo naturally stand to lose the biggest number of churners – all things being equal. But this analysis is weak and WWJ thinks..

Applications for MNP Start 1 September

Vodafone Japan K.K. announced Thursday it would charge its customers 2,100 yen to cancel their contracts when transferring their phone numbers to different service providers. With Vodafone’s announcement, all three major cell phone firms have set their cancellation fees at 2,100 yen. Starting Friday, Softbank will accept applications for number transfers from the other two firms at Vodafone shops, by phone or on its Web site. The mobile number portability system will officially begin on 24 October.

NTT DoCoMo Sets MNP Fees

DoCoMo have just announced their fees for October’s number portability launch. The company said that subscribers switching to DoCoMo from other operators will not be charged an MNP transfer fee, but like all new applicants, must pay a contract handling fee of 3,150 yen (incl sales tax). DoCoMo subscribers who move to other operators will be charged an MNP transfer fee of 2,100 yen (incl sales tax). DoCoMo will conduct an MNP Reservation Campaign, 10 Sep-23 Oct. People who apply to DoCoMo during this period and who conclude a contract between 24 Oct-31 Dec will be awarded 2,000 DoCoMo points (worth 2,000 yen), which can be applied toward the purchase of DoCoMo handsets or other products.

Japan Mobile Marketing Survey Results

Recent survey from InfoPlant: 58.4% of respondents say they use mobile coupons and discounts more than once per month, with the main methods of access via leaflets and direct mail (63.3%), free papers (55%), and the mobile Internet (47.3%). The majority of respondents reported using mobile coupons or discounts 2-3 times per month (26.9%), followed by approximately 1 time per month (25.4%) and 1 time every 2-3 months (20.5%). In addition, 58.4% reported using them an average of about once per month, including some who used them more than once per week. Looked at by gender, females were more likely than males to use mobile coupons more than once per month.

KDDI Launches New Handsets and 3G Services

KDDI - 12 New Handsets with Massive 3G Services LaunchKDDI today launched the first strike in Japan’s mobile number portability wars with no less than 10 press releases announced today at Tokyo’s ultra buttoned-down Imperial Hotel. The line-up of phones and services includes new units from Casio (W43CA), Hitachi (W43H), Kyocera (W43K and W44K), Sanyo (W42SA, W43SA and A5522SA), Sharp (W41SH), Sony Ericsson (W43S) and Toshiba (W45T and W47T), plus a new in-house designer model (also by Toshiba) code named Drape.

The accompanying new data offerings unveiled today include a scrolling news service (ala i-channel) and mobile video conferencing, the first such service from KDDI (which, until now, has philosophically posited that video conferencing was not suited for mobile), as well as several improved mobile music and digital TV offerings.