DoCoMo
DoCoMo

Renesas Ships Sample SH-Mobile G2 Chips

Renesas Technology Corp. today announced that it has begun shipping samples of the SH-Mobile G2, a single-chip LSI for dual-mode HSDPA/W-CDMA and GSM/GPRS/EDGE mobile phones. The LSI was jointly developed with NTT DoCoMo, Inc., Fujitsu Limited, Mitsubishi Electric Corporation, and Sharp Corporation, and evaluation samples have been shipped to these handset manufacturers since the end of September 2006. Renesas plans to begin volume production of the SH-Mobile G2 in the third quarter of 2007 and will offer the W-CDMA mobile phone platform worldwide to W-CDMA and FOMA handsets.

3G Phone Checks Drunk Drivers

According to an article in the local media, a cell-phone-enabled breath analyzer system developed by DoCoMo is proving popular among bus and transport companies. The new system, which uses a DoCoMo 3G handset, is designed to be foolproof. First, the driver makes a video-phone call to his or her company and breathes into the analyzer connected to their cell phone. The video image showing the driver blowing into the analyzer and data regarding the alcohol concentration on his or her breath are transmitted to the company and confirmed by computer there.

SoftBank Mobile Comes Out Swinging

WWJ Editors, 28 September 2006
SoftBank Mobile Comes Out Swinging by Mobikyo KKThe long summer silence from SoftBank on the rebranding of Vodafone K.K. to SoftBank Mobile is over with no less than 12 press releases issued today in advance of the official launch on 1 October. The company has introduced 13 new handsets, a variety of updated service offerings and new personnel. As mobile number portability (MNP) arrives on 24 October, and with strong competition from market leader NTT DoCoMo and No. 2 carrier KDDI, the struggling former Vodafone franchise clearly needed to get their house in order.

Some little-known news: Industry insiders here were surprised to learn in late August that the long-time head of Qualcomm Japan, Ted Matsumoto, had moved over to SoftBank taking on the title of CSO (Chief Strategy Officer) for Masayoshi Son’s newly minted celco. The official announcement was made during a wide ranging press conference that also introduced Cameron Diaz as the star attraction for their new advertising campaign that planned to blitz TV and outdoor ads over the coming weeks.

On the network front, they have announced that ‘Super 3G’ (HSDPA), with availability limited to the greater Tokyo area, will start in October to service their new HTC – X01HT smartphone. This Windows Mobile-enabled unit will default to regular W-CDMA (or GSM/GPRS overseas) in areas without high-speed coverage. The company also announced new applications and services ranging from the widely expected Yahoo Mobile Search integration, “Hot Talk” instant messenger, a “3D Town” event guide map, and – finally – a “Live Monitor” scrolling text push service.

M-Commerce Convergence Announced

East Japan Railway Company (JR East), NTT DoCoMo, JCB, and bitWallet just announced that they have agreed to share a common platform to enable their e-payment brands — Suica, iD, QUICPay and Edy — to share the same point-of-sale reader/writer device and data center. The system is expected to begin commercial operation with the Suica and iD brands in January 2007, with QUICPay and Edy [ .jpg image ] to be added subsequently.

DoCoMo Announces HSDPA Data Card

NTT DoCoMo announced today that starting September 29, they will market the FOMA M2501 HIGH-SPEED PCMCIA Type II data card [ .jpg image ] for speedy mobile packet transmissions with PCs. Downlink speeds of up to 3.6Mbps are available in HSDPA service areas in Japan. The card works on W-CDMA, GSM and GPRS networks.