Infoplant Co., Ltd., an Internet research company, said DoCoMo’s i-mode users mostly bookmark and view sites that provide ring melodies and wallpaper images, and least favor mobile banking and trading sites. Infoplant conducted a survey from Feb. 24 to March 3, 2003 on the usage of Internet sites registered under the i-menu.
Each client interacting with the sign can choose to allow an icon representing the owner to be displayed on the screen; the icon can display a message like “looking for partner to attend jazz concert at 7:00PM.” If you wish to accept the offer, simply drag your icon down to “mate” with the other. The clients will then be notified how to contact each other and a date can be made on the spot. Unlike the Americans, the Japanese are building highly personal, device-to-device, and socially interactive communication capability into their system from the ground up.
So far, Japanese carriers haven’t really pushed location services as stand-alone products; they’re sold as “part of” a handset and there are no handsets that are sold only as, or primarily for, navi-service capabilities. Sure, KDDI did do a big marketing push when their first GPS-enabled keitai hit the market in December 2001, but now it’s just one more feature onboard their fleet (in the January catalog, KDDI showed six of 11 handsets as having GPS capability). Also: Looks like Japan’s WLAN market – in addition to being highly fragmented – is one of the cheapest.
Fellow Canadian and keen Japan wireless observer Sean Bennett asked a question last week that should be thunderingly obvious to anyone watching this market: have a question regarding NTT DoCoMo’s M-Zone – do you know how this differs/compares to NTT Communication’s Hotspot WiFi [WLAN] service? The pricing is similar, though one charges higher sign-up fees while the other has higher monthly fees…
Satoshi Nagao, executive managing officer of KDDI, said: “We are already in an era of one mobile phone per person, so the market itself is saturated. To make the company grow in such a situation we have to increase our share of the market, by making other companies’ customers shift to us.”
NTT DoCoMo announced today that the company will expand its M-stage Visual Net service to include Personal Handyphone System (PHS) and land line phones that have teleconferencing capabilities, starting March 24, 2003. M-stage Visual Net provides a communications platform that enables numerous people to participate simultaneously in mobile videoconferencing.
