Launches of the Japanese mobile media platform stalled elsewhere in Europe. But France’s Bouygues Telecom successfully duplicated the Japanese wireless carrier’s development and marketing strategies — right down to the last pixel.
UPDATE 2: The Feature has “sort of” come clean, admitting their original story that DoCoMo was going to “drop i-mode” was utter rubbish. Of course, we smelt a rat as soon as the story, written by someone poorly translating a Japanese source, flashed around tech pages, as noted from the text following this update…”This story sounds a little fishy to us, since the reference to a Nikkei Shimbun story came from Total Telecom via Techdirt we’ve done some quick fact checks and seems that perhaps its a translation issue and/or a mis-understanding of terms.”
While it is true that DoCoMo is beginning to push migration of 2G (PDC) users to their 3G (W-CDMA) network, that has nothing to do with the i-mode service itself. Most telling is that NE AsiaBP who run the english side of Nikkei have no mention of what would be perhaps one of the most significant stories coming out of Tokyo this month.
UPDATE FINAL: We asked for clarification from DoCoMo PR and will set the record straight. “There is definitely no plan to end the i-mode brand in Japan,” according to the company’s Masanori Goto Saturday on July 24 at 16:00 JST.
This free-for-all program takes you to KDDI’s recent launch event at the Imperial hotel announcing the carrier’s three new WIN handsets, all now making use of Macromedia Flash lite. You’ll get a close-up of these phones in action plus tips on the new 3G flat-rate price plan coming in August. We also highlight NTT DoCoMo’s N900iL dual-mode 802.11b/W-CDMA handset based on the FOMA N900i which, unfortunately, has been transformed into the de facto proprietary, intranet-only “Passage Duple” WLAN phone by NEC and DoCoMo. While future versions may run on the consumer-targeted M-Stage platform, for now this first baby step into the dual-mode 3G/Wi-Fi world is aimed exclusively at corporate-controlled walled gardens.
JCB, the international payment brand, AEON Credit Service, the retail-affiliated credit card company, and NTT DoCoMo jointly announced today that JCB and AEON have developed the QUICPay payment solution for cards with contactless IC chips. The QUICPay service is also compatible with NTT DoCoMo’s smart-card handsets. A trial project for the new QUICPay solution will begin this autumn.
Wind is Italy’s 3rd largest mobile player, with a 16% market share gained in just three years from launch of its mobile service. Wind also runs Italy’s most successful internet Portal (Italia On Line) and is the Italian largest Internet Service Provider (ISP). Wind launched i-mode™, on 28th November 2003 following the signing of the agreement with DoCoMo in June 2002. The partnership between Wind and NTT DoCoMo is a five-year agreement and is exclusive for 4 years for 2G and 3G in Italy.
WWJ Editors, 16 June 2004
The irony of it all! After taking a 1-trillion-yen ($7.54 billion at the time) charge on overseas investments back in 2002 to seed the world with W-CDMA, DoCoMo today announced that it will set up temporary 3G FOMA base stations in Athens, Greece, from July 30 to September 30, 2004 enabling FOMA subscribers attending the competition to enjoy the service with the same handsets they are currently using in Japan. That’s if the electricity works… and the stadium is built!
