Some of Japan's Cool New Apps
In a telephone interview with a research company in Toronto last night, I was asked for examples of the coolest new applications or services in Japan. Without a doubt, I answered, mobile music and the Chaku Uta Full song download services are really eating up packet bandwidth. The week before last, KDDI announced that the cumulative downloads for EZ Chaku Uta Full (provided via the CDMA 1X EV-DO WIN network) had surpassed 3 million as of 1 March 2005, less than four months after the 19 November 2004 launch. The company added that the 1 million and 2 million milestones were achieved on 5 January and 5 February, respectively.
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As if Japanese phones weren’t mobese enough, KDDI is first out of the gate with music distribution for cell phones — allowing multi-slackers to download artists’ songs in their entirety right to the handset. Launching this month, users of EZ Chaku Uta Full (Chaku – download, uta – song, full – in its entirety, get it?) will have access to 10,000 songs from six web sites covering everything from pop princess Hilary Duff to indie artists. Playlist and music sites are set to expand over the coming year. The company also plans to enable downloads through their ‘NOW On Air’ FM radio subscription service, though a start date has not yet been set. Content fee per song should average around 315 yen and transmission speed will hit a maximum of 2.4 Mbps under KDDI’s ‘Double Flat’ fixed packet charge service.