Morinaga is a great example of the content providers that organize their offerings into more sophisticated “mini platforms” that support sales, marketing, and promotion campaigns for off-line products. In other words, they provide mobile content (images, ring tones, etc.) as part of an overall marketing effort (either for themselves or for clients) – usually combined with PC Web or non-electronic channels.
I’ll be the first to cheer when even one of Japan’s mobile Internet troika offer substantial per-event traffic billing regardless of number of packets. Realistically, this probably won’t happen on the 2G networks (the spike in usage would swamp the systems, yada, yada, yada), so the interesting question is: which 3G network will offer re-event billing the first? And which will subsequently offer flat-rate? Don’t be surprised if it’s KDDI with their CDMA technology.
Update: How about that!
