Open registration for dotMP has commenced and a wide spectrum of business and personal users from Europe, America and Asia have registered their .mp domain names and published mobile content on their dotMP sites. “dotMP is all about the creation of unique online identities and publishing Web and mobile content. We expected a diverse group of users but not this much diversity this quickly,” said Gib Bintliff, Saipan DataCom’s President.
In the Tokyo district of Ikebukuro, about 100 people, including junior high school children and workers on their way to the office, lined up outside a store that opened its doors at 7 a.m. to snap up Nintendo’s new interactive “Nintendo DS” [.jpg image] game consoles. The dual-screen consoles come with a touch panel and built-in chat software, and can be connected to a wireless network to interact with other players. After purchasing the console, many of them immediately opened the box and started playing. Nintendo hopes to sell 5 million consoles worldwide by March 2005.
Cellcos and handset manufacturers here are counting on the seemingly limitless Japanese craving to trade up to the trendiest and newest feature-packed cellies to push cash flow forward. Right behind the recent roll out of DoCoMo’s shiny, feature-packed 3G FOMA 901i-series comes a new line of four “Mova” (the carrier’s 2G brand) handsets targeting niche buyers. Lets take a look at these babies as each one has a distinctive feature targeting a specific, finicky, not-yet-ready-for-3G keitai shopper.
Niche marketing is undeniably cost-intensive — all those handsets require development, marketing and manpower to support. If 3G is where DoCoMo wants everyone to be, why continue to innovate within the older, 2G Mova line?
As if Japanese phones weren’t mobese enough, KDDI is first out of the gate with music distribution for cell phones — allowing multi-slackers to download artists’ songs in their entirety right to the handset. Launching this month, users of EZ Chaku Uta Full (Chaku – download, uta – song, full – in its entirety, get it?) will have access to 10,000 songs from six web sites covering everything from pop princess Hilary Duff to indie artists. Playlist and music sites are set to expand over the coming year. The company also plans to enable downloads through their ‘NOW On Air’ FM radio subscription service, though a start date has not yet been set. Content fee per song should average around 315 yen and transmission speed will hit a maximum of 2.4 Mbps under KDDI’s ‘Double Flat’ fixed packet charge service.
NEC has announced that it will start marketing their live-broadcast system using DoCoMo’s 3G FOMA network. The “MobileStream” brand name is designed for PC card-type FOMA terminals; live video images can be transmitted at the speed of 200 kbs. The system uses the H.264 codec and is priced from 7.3 mn yen; sales of 500 systems, to TV stations and local governments for disaster prevention, are expected over the next three years.
DoCoMo have just launched their next generation FOMA handsets at a splashy event at Tokyo’s Imperial Hotel — complete with bikini-clad beauties, big-name stars, and a sound and light show that blasted their five new 901i handsets into the spotlight. The D901i, F901iC, N901iC, P901i, and SH901iC models all come equipped with a 2-megapixel camera, stereo speakers, and enhanced audio and video for even more multi-slacking fun. In a ‘Damn the torpedoes, full speed ahead!’ press event move, DoCoMo announced that only the SH901iC will be ready for nationwide release on 26 November. Other handsets will ‘follow’ with no specific release dates given. DoCoMo says sales of FOMA cellys stand at 7.3 million. Sales of i-mode-compatible FeliCa e-wallet handsets stand at 600,000 units; infrared signal-compatible handsets, 27.2 million, and bar-code reader terminals, 14 million. Watch our video report here.
