BREW
BREW

Mobile Madness at the Fall Tokyo Game Show

Mobile Madness at the Fall Tokyo Game ShowBy platform, mobile games (mostly Java, as far as we could see) represented 9.2 percent of the 393 new titles announced at the TGS, a significant if yet modest chunk of the overall game market. This was up steeply from 4.1 percent of 339 titles at the fall 2001 show, but still not equal to the 11.0, 14.7, and 17.1 percent shares seen at the spring 2001 (309 new titles), fall 2000 (334 new titles), and spring 2000 (380 new titles) shows, respectively. We have lots of Java screen savers,” said Taito Corporation at the DoCoMo booth; Seoul-based game maker GameVIL comes ashore to leverage made-in-Korea BREW expertise (KTF’s BREW allows 200KB downloads — the standard for KDDI to beat?); and advice on creating successful Java services from PCCW: “Prepare a good environment for the developers.” Daniel had a splitting headache, but this program rocks!

Java on J-Phone: The Fine Grind of Mobile Computing

Java on J-Phone: The Fine Grind of Mobile ComputingJava continues to be one of mobile Japan’s little-told success stories. We drop by J-Phone/Vodafone to find out who’s using Java, how “applis” are loaded onto the portal, and how “desktop” applications function. Already, Java content providers are focusing on the desktop appli as a way to capture and maintain new subscribers, since the always-on functionality tends to drive loyalty. We also get a live demo of downloading and running Java games. There’s an ecosystem brewing here, and the aroma is pure success. Wireless marketing heads everywhere: Pay Attention!