Tomy Looks to Mobile Phones for Driving New Toy Sales

The wireless road warriors from Tomy have put cell phones in the drivers’ seat with these tiny remote control cars that can zip along in response to signals from infrared-equipped handsets. Licensed by Disney, Putica (petite car), comes in three classic Disney cartoon character designs from the 40s and 50s: Susie the hot rod, steam engine Casey Jr. and Pedro the plane. Overseas readers may not recognize these anthropomorphic mechanicals from the past, but these are by no means obscure for Japanese consumers. Regional marketing of secondary and even obscure characters from old Disney cartoons have become a huge spin-off industry here. Susie, the little blue hot rod, has her own line of character goods. These hot-rods are priced at a mere 1680 yen. To synch controls with most mobile phones, drivers can download a free software application from the online Tomy Putica website.

NTT DoCoMo has partnered with Motorola to roll-out a hybrid FOMA/PDA handset with global roaming, full Internet browsing, PC mail and wireless LAN access. Launched today at a low key Tokyo press conference, the new M1000 [