Natsuno and Ai Kato Launch 505i; and WWJ – Facing a Transition
Herewith, I’d like to query you, the loyal and keen WWJ readers (some 30% of whom are in Europe, according to last fall’s subscriber survey), on what an outsider needs to know about Europe’s mobile Internet. What are the companies, technologies, business models, and content services serving to boost the future? What – and who – matters most? Which will triumph: i-mode or Vodafone Live? Can Japanese terminal makers kick their way into the market? And will the Open Mobile Alliance boost Europe’s wireless industry far ahead of Japan’s – given sufficient buy-in from content providers and software creators?

After a two-year business strategy planning pause, BREW finally launched in Japan last month. From the consumer point of view, BREW and Java work more or less the same: you navigate a menu, select an application, download it, then run it. There’s little to chose on a technology basis. But BREW – like 3G – may be able to gain a leg up on Java (DoCoMo’s favored choice) if KDDI can continue to roll out cool, fun, cheap, feature-laden (and BREW-enabled) handsets – much as the carrier has done with 3G. Now that KDDI has finally rolled out BREW, we wonder how competition with Java will unfold in 2003? Ironically, BREW’s future may be intimately tied up with that of 3G.