3G
3G

Potential and Pitfalls for Playboy on 3G

Potential and Pitfalls for Playboy on 3G“We know what kind of contents sell, we know what the customers want and we can create a great user experience for the users on the networks,” says Playboy.com’s VP of Global Licensing, Markus Grindel, talking to Wireless Watch Japan in Part 2 of our exclusive video coverage from the 3G Mobile Forum 2004. With adult content helping kick-start and then drive the VHS and DVD revolutions, estimates of a $4-7 billion market for this content category in the wireless space in 2006 don’t seem far-fetched at all. But a number of roadblocks, including carrier technologies, billing and DRM pose significant hurdles as well. “Right now its very hard for me to determine if someone receives an image from us if that image is being sent to someone else. How old is that person.. I don’t know, and that’s a key factor to figure out,” says Grindel. Full Program Run-time 12:47

Not Selling Sex on the Japanese Wireless Internet

We finally filmed the introduction to our latest video program – outside an establishment called “Sexual Harassment Corporation” – one of four or five adult industry vendors, including a brothel and a “Love Hotel” in a side street off the main drag, where prostitutes jump out and routinely proposition drunk salarimen (and the happily married author). There isn’t a station on the Yamanote line that isn’t crowded by similar scenes, and there there’s hardly a carriage on the JR line that doesn’t have, shall we say, full-blown advertisements for adult mags and manga that show Japanese girls seemingly as young as 14 flirting and flaunting themselves. Let’s face it, sex sells in Japan. Which brings us to wonder why Playboy.com is being blocked from the official Mobinet space.

Vodafone Unveils New V801SH 3G Handset

Vodafone K.K. announced today that after early April it will market the V801SH by Sharp, a new Vodafone Global Standard (VGS) 3G handset compatible with Vodafone live! for use both in Japan and abroad. The V801SH is a dual mode handset capable of operating on Vodafone’s 3GPP-based W-CDMA network in Japan and roaming on GSM networks worldwide.

DoCoMo FOMA Tops 2 Million, Calls H.K.

The acceleration of DoCoMo’s fantastically subsidized FOMA handset uptake continues apace, with the company today announcing that subscriptions have just topped 2 million, about 2 months ahead of DoCoMo’s deliberately conservative estimates. (Once bitten, forever shy?) For a benchmark comparison, this places DoCoMo about 2 million handsets ahead of Vodafone K.K.’s 3G subscriber base and about 8 million behind KDDI’s. Still, it’s a nice christening present for the new and beautiful 900i handsets that the company is going to let loose on the network next month. See the DoCoMo press release for more details.