Wireless Watch Japan
Search Results for: mobagatown

Search Results for: mobagatown


Mobagatown Announces Summer Campaign

DeNA’s Mobagatown site, which hit 5 million users with over 400 million daily page views back in May, has announced an interesting summer Yukata campaign. In co-operation with Aeon dept. store the companies have set-up a virtual avatar catalogue from which members can build, for a modest fee, their outfit based on actual products complete with best dressed contest prizes. This would seem to be a rather slick ad. campaign ultimately designed to drive purchases of the real thing just in time for the summer matsuri (festival) season. The company ran a similar campaign for Nike where customers who bought physical goods were rewarded with virtual prizes.

DeNA Opens a U.S. Subsidiary

DeNA Co., Ltd. announced [in Japanese] that it has decided to establish a new wholly owned subsidiary in the U.S., The subsidiary will be established in California with capital amount of USD 500,000 in January 2008. The subsidiary, DeNA Global Inc., will be engaged in provision of mobile services in the U.S. market according to this note found via Reuters Finance.

Disney Launches Mobile Social Network

Disney Launches Mobile Social NetworkWe’re thrilled to see Walt Disney Japan step into the mobile social networking space in March with this announcement [in Japanese only] for their public launch — on all three carriers’ official portals — of Wonder Days. In the most simple terms it looks very much like Habbo Hotel meets Mickey Mouse, however you need not take our word for it.. watch WWJ’s first-to-web video demo. and see for yourself!

It’s no surprise that many of the popular and established fixed-line service offerings have been making the leap onto Japan’s wireless web. Tokyo-based DeNA has several perfect examples for auctions and social networking with Mobaoku and Mobage-town respectively. Moba (game) Town is a free service, and available only on mobile, which has attracted just over 3 million members since it’s launch last summer. The hook was to provide free games, with over 30 titles to choose from, supported by advertising and micro-purchases — using MobaGold — for premium avatars. In the same way that instant messenging and presence of friends applies to online products (like the Twitter craze) it’s easy to see the evolution of mobile communities connecting anywhere and anytime will become a defacto standard for the next-generation.