Japan Rail, DoCoMo State Mobile Suica Plans
Recently, East Japan Rail (JR East) and NTT DoCoMo held a press event in Tokyo to announce the January 2006 start of “Mobile Suica” which will allow i-mode phones to serve as train tickets. WWJ’s Gail Nakada filed her report here and today’s video program gives you a ring-side seat to learn how Big D and JR plan to win over the hearts, minds and wallets of millions of mobile-phone using commuters (and most of them are). As you’re watching today’s press conference, there are several key points to keep in mind. First, until now, it has in fact not been possible to use your phoneas a train ticket in Japan. Despite all the live demonstrations, trade show hypeand media speculation around FeliCa, the FeliCa-based Suica cards used by JR andthe FeliCa-based i-mode handsets sold by DoCoMo have been incompatible. Yes, you could use your FeliCa handsets to buy a ticket, but the phone itself was not the ticket.
Mass transit meets mobile technology for Tokyo commuters in a new service enabling NTT DoCoMo FeliCa-equipped i-mode cell phones to function as Suica JR train commuter cards. The new service will combine DoCoMo’s FeliCa smart card e-money platform with the Suica IC train commuter card (both using technology developed by Sony) into one mobile handset that can simultaneously pay for train tickets, commuter passes, airline and movie tickets and purchases at any of 14,000 — and counting — retailers.
The 901i-series of 3G FOMA cell phones is DoCoMo’s latest tactical weapon in Japan’s escalating “lighter and smarter” mobile arms race. The four 901i handsets come packed with sophisticated go-go fun: twin stereo speakers and spatially enhanced sound; fat video and music files (500KB); pre-loaded games from Square Enix, Capcom and others; FeliCa smart-card e-wallet functions (in three models); 2-megapixel cameras; a TV guide for accessing TV program listings as far as eight days in advance (in one model) with genre and keyword searches including customized settings and registration for favorite TV shows plus it doubles as a remote control for TVs, DVD-Ds and VTR machines. Wow! 
You can think of DoCoMo’s newest handsets as “901i lite.” The cell carrier hopes four, slim 700i handsets will sing and dance their way into ever-stingier consumers’ hearts and wallets. They are packed with would-be FOMA functionality minus the FeliCa e-wallet and could just provide a significant competitive advantage at a time when KDDI and Vodafone are still rushing to market with fully featured 3G battleships that command heavy-duty prices. Sometime-WWJ commentator Ken Gai’s take on the move is that Big D is merely launching a shrewd counter-attack on KDDI/au… and will use this series as launch pad to boost migration to 3G — perhaps even passing KDDI for total 3G subs by Christmas. But WWJ wonders: What else are they afraid of? The 700i-series handsets are packed with FOMA functions: Chaku Uta ring tones, Chaku Motion ring videos, Chara Den (character avatars that project the caller’s image during video calling), Deco-mail (HTML-formatted virtual stickers for decorating mobile email) plus a QVGA LCD screen, Java and Macromedia Flash applications. In fact, these cellys are almost FOMA in all but name.