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DoCoMo Credit-Card Site Soft Launch

DoCoMo credit cardOn 8 November, DoCoMo said they would start offering a new FeliCa-compatible credit card, called the ‘iD card‘ (that’s ‘i’ and in ‘i-mode’ and — we guess — ‘D’ as in ‘dominant market position’), on 1 December. The iD card will allow i-moders to make credit card payments with a FeliCa eWallet phone; Big D said the payment procedure will be “as simple as waving the phone in front of dedicated reader/writers at stores.” Now, it looks like their Flash-heavy, groovy, dedicated iD-card website is now open, trolling for prospective customers.

When you’re the dominant wireless carrier in the market, and you’ve invested billions in building a 3G network, but hoped-for packet revenues collapse when your No. 1 competitor beats you up with flat-rate pricing, launching your own credit-card brand is a sensible option. Welcome to the ultra-high-tech, but old-fashioned-business-model, future..

Vodafone's New V804SH 3G Phone

Vodafone K.K. have just announced completed development of the Vodafone 804SH [ .jpg image ], a new 3G model by Sharp, which will be marketed in Japan from mid-January 2006. The 804SH is the second handset which will include the Mobile Wallet (“Osaifu-Keitai”)-compatible function with an embedded Mobile FeliCa smartcard to support the ‘Vodafone live! FeliCa’ service, which lets customers use their handsets in ways relevant to their daily lives such as for transportation ticketing, electronic money shopping and point card services. The 804SH is also Vodafone K.K.’s first 3G handset to feature a Motion Control Sensor that responds to movements, thus enabling customers to enjoy new virtual gaming experiences by moving the handset in corresponding directions.

'Conbini' Stores Cash in on Bills to Pay

Convenience stores are ringing up a mountain of profit on something they don’t even have to keep in stock: bill paying. In fact, so many people now use convenience stores to pay utility bills and some taxes that the volume handled approaches that of Japan’s megabanks. Though the commission on each transaction is small — about the same 50- to 60-yen profit as on an onigiri rice ball — they add up. For example, Lawson Inc. recorded 6.77 bn yen in commissions for fiscal 2004.

DoCoMo, Rakuten to Form Strategic Alliance in Internet Auction Services

DoCoMo and Rakuten to Form Strategic Alliance in Internet Auction ServicesJapan’s top mobile carrier DoCoMo and leading online mall operator Rakuten have forged a capital alliance to expand mobile auction services. Rakuten will spin off its peer-2-peer (P2P) auction network, Rakuten Flea Market, into a separate entity, Rakuten Auction, Inc from Dec. 1st. DoCoMo will then invest 4.2 billion yen ($37 million) starting Dec. 16 for a 40 percent share of the new firm. The deal does not include Rakuten’s profitable B2C (Business-2-Consumer) Super Auction site, which offers new goods from its huge listing of online mall operators. Rakuten currently has around 17.3 million users; DoCoMo 45 million subscribers.

Anxious to break the news to the media, the planned tie-up was announced at a hastily called press conference in Tokyo’s Okura Hotel with virtually no details on how the two firms plan on tweaking the service to attract DoCoMo users or differentiate it from KDDI’s EZ Web auAuction or even Rakuten’s current somewhat limited mobile auction portal. DoCoMo President Masao Nakamura and Rakuten President Hiroshi Mikitani were ill prepared to answer questions from the media pressing for more details.

KDDI's EZ Channel at CEATEC

KDDI's EZ Channel at CEATECCEATEC, otherwise known as ‘Disneyland for mobi-keeners,’ is possibly planet Earth’s most intense concentration of mobile goodies. KDDI’s “EZ Channel” system, launched together with flat-rate data billing and the high-speed 1X EV-DO “WIN” 3G network in late 2003, is one of the few content services optimised for the network’s 2.4-Mbps nominal speed. WWJ went to CEATEC to grab the details on EZ Channel, which includes a unique overnight download feature that makes use of the quietest time of the day to deliver up to 3 megabytes of video programming to subscribers’ handsets while the network snoozes.

The EZ Channel service allows subscribers to select 3 programs from a menu of 53 channels (by end-October 2005), including news, weather, sports and entertainment favorites such as “Chaku Uta Ranking” (Label Mobile), “Sponge Bob Mobile” (Viacom) and Disney Mobile Wave. A single channel typically runs up to 1MB, and is refreshed 1-3 times per week (some, like weather, are new daily).

Tokyo Game Show 2005

Tokyo Game Show 2005

Packed with international game and console makers out to show the press and public just what they can do, the Tokyo Game Show opened yesterday for a three-day run at Chiba’s Makuhari Messe Convention Center. Eager to showcase their mobile gaming platforms, DoCoMo set up a giant booth splashed in black paint over yellow for a "street style" look. Multiple mobile play stations circling the entire area had event goers lined up ten deep to try out mobile games like Monster Hunter, Sonic, Gundam, and many more. Everyone who plays a game receives different free collectible badges that fit into a DoCoMo badge folder — also free — guaranteeing big crowds here. Last year DoCoMo enjoyed great success with a similar system that handed out collectible cards for each game.

Many handsets come with games already pre-loaded. The new DoCoMo N901iS, for example, has Dragonquest II (from Enix) pre-installed and ready to play. One of the most popular games was a mobile version of Sega’s Sonic the Hedgehog in playable demo form. Sonic will come bundled with one FOMA 901i-series phone starting this winter. An engaging game even on mobile, the movements and execution on the FOMA were reminiscent of the old Sega Genesis edition of Sonic. Capcom’s Monster Hunter, another popular game, will be exclusively on DoCoMo phones for a short time this winter but will soon migrate to other carriers’ game platforms according to a DoCoMo spokesman.