Wireless Watch Japan
Search Results for: felica

Search Results for: felica


A Super Slick Mobile Ad Campaign

While blitzing through the typhoon from one meeting to another along the JR Yamanote lines yesterday afternoon we stumbled across this groovy installation by Mediacure on the platform. Promoting the latest hot drink sensation – CoCo Presso, basically Hot CoCo flavored espresso – which has also been running what would have to be a rather expensive TV ad campaign.

Mildly interested, and certainly in need of a hot shot of something, upon entering the booth it was clear they were using the FeliCa tap & go call-to-action, note reader embedded beside the LCD screen on the last photo. Sure enough it loaded a crisp Flash mobile website offering a coupon for a quick discount on the product via the co-located vending machine, which of course is also NFC-enabled. The entire sequence of snapping the pix below and grabbing a jolt of sweet caffeine took like 90-seconds before our next train came along. Thanks to the folks at Meiji – this surprise treat really made our day!

KDDI Introduces 12M Camera Phones

KDDI held their Fall and Winter 2009 handset launch in Tokyo yesterday with a splash of new hardware on display for the upcoming season. The lineup has 13 new models in total; four coming Sharp, three by Kyocera, two each via Casio and Sony Ericsson and one from each Sanyo and Toshiba rounding out the pack. Most noticeable by all accounts is the jump to 12 mega-pixel camera spec. on both Sharp Aquos Shot models and the CA003 Exilim by Casio which also touts shooting 20 frames per second – thank you very much! The usual fancy touch&try Flash-style site is Here [Jpn] and our best effort machine translation is below.

Clearly the #2 operator has moved aggressively to address their device portfolio offering as they have struggled over the last 18-months with new customer additions. It should be interesting to see the December subscriber numbers and no doubt all eyes now on what DoCoMo and SoftBank have on tap, those announcements also expected very soon, to roll in the coming months as well.

Ad:Tech Tokyo Conference 2009

We attended the inaugural Ad:Tech Tokyo conference yesterday at the Prince Park Tokyo hotel to wander the trade floor and take in a few presentations. The “Effective Mobile Marketing Tools & Case Studies” panel was a clearly a must attend, and the room was packed. Moderated by Akihiko Tokuhisa, Director and CTO of the Digital Advertising Consortium, with presentations by Shigeki Tanaka, GM of Corp. Strategy at FeliCa Networks, Alvin Foo VP for APAC at Velti, John Largerling, VP and GM for AdMob Japan and our very own colleague Kei Shimada CEO at Infinita. Some very interesting slides during that session which was closed with very wise observations by Tokuhisa-san, impressive!

Security Robot with Mobile Ads

Tech-On has a great article on the digital future of robotic security services, with this An9-PR on display by ALSOK sporting an impressive laundry list of gadgetery. Aside from range of LCD touch panels, we’ll get to that after the hop, it touts a face-recognition camera, embedded FeliCa RFID functions, human range sensors and WLAN connectivity for positioning and reporting. Standing 160cm (about 5ft) tall and tipping the scales at 200kg this real-life cousin of R2D2 comes with a hefty price tag of about $150k and will be available for monthly lease of about $3,000 including on-going maintenance fees.

i-Concier Service in Your Pocket

DoCoMo launched it’s i-concier service in November 2008, along with 22 new handsets, and has apparently managed to gain 1M subscribers as of April this year according to the Mobility Quarterly newsletter [.PDF]. While famously introduced by Vertu some years back, and offered by Toshiba last spring with their Cosmic Shiner model, for $4k a pop, the service allows members to opt-in for a variety of info feeds from weather, transportation and sports to special coupon offers. The system can warn users if a storm is approaching their area or if service is delayed on a local commuter line and will let them know that a favorite TV show will start soon.