Price War for Corporate Mobile Users
SoftBank Mobile and NTT DoCoMo have both issued press releases this afternoon with new price plans specifically targeted at enterprise users. DoCoMo announced that all corporate customers committing to a two-year contract would receive an immediate 50% discount on basic monthly charges under the new “Office-wari MAX 50” plan. The maximum 50% discount was previously reserved for customers that had subscribed to DoCoMo services for at least 11 consecutive years.
SoftBank CEO, Masayoshi Son, told media in October last year he would undercut any rate plan offered by the competition. The companies announcement today [in Japanese] took aim at KDDI’s so-called Orange WX plan as of 1 November. SoftBank Mobile has won the monthly subscriber net addtions race every month since May based on their new flat-rate voice plan announced in January.