Japan Mobile Affiliate Conference
Considering the potential disurption and increasing value of this space, companies with vested interest are joining to talk standards.
Search Results for: dena
Japan Mobile SNS Traffic Doubles
DeNA’s MobagaTown – Mobile SNS – claims 32B PV’s in Nov. almost double the 17B in Sept. [JPN] http://bit.ly/6rqUP6
Mobidec Announces 2009 Event Details
The 9th annual Mobidec conference and trade show event — Nov. 25th — in Tokyo [Jpn] Details after the jump>>
A Common Metric for Mobile Advertising
According to a Business Beat article in the Nikkei Weekly print edition [.pdf], nearly as many people in Japan access the Internet through cellphones as PCs, so major advertisers and service providers have apparently come together recently in an effort to create a new way to measure the audiences visiting mobile websites. Some 40 companies including Coca-Cola and Panasonic as well as web agencies such as Nifty, DeNA and NetRatings Japan have established a study group to identify a common method to quantify mobile web usage.
Mobagatown Announces Summer Campaign
DeNA’s Mobagatown site, which hit 5 million users with over 400 million daily page views back in May, has announced an interesting summer Yukata campaign. In co-operation with Aeon dept. store the companies have set-up a virtual avatar catalogue from which members can build, for a modest fee, their outfit based on actual products complete with best dressed contest prizes. This would seem to be a rather slick ad. campaign ultimately designed to drive purchases of the real thing just in time for the summer matsuri (festival) season. The company ran a similar campaign for Nike where customers who bought physical goods were rewarded with virtual prizes.
Disney Launches Mobile Social Network
We’re thrilled to see Walt Disney Japan step into the mobile social networking space in March with this announcement [in Japanese only] for their public launch — on all three carriers’ official portals — of Wonder Days. In the most simple terms it looks very much like Habbo Hotel meets Mickey Mouse, however you need not take our word for it.. watch WWJ’s first-to-web video demo. and see for yourself!
It’s no surprise that many of the popular and established fixed-line service offerings have been making the leap onto Japan’s wireless web. Tokyo-based DeNA has several perfect examples for auctions and social networking with Mobaoku and Mobage-town respectively. Moba (game) Town is a free service, and available only on mobile, which has attracted just over 3 million members since it’s launch last summer. The hook was to provide free games, with over 30 titles to choose from, supported by advertising and micro-purchases — using MobaGold — for premium avatars. In the same way that instant messenging and presence of friends applies to online products (like the Twitter craze) it’s easy to see the evolution of mobile communities connecting anywhere and anytime will become a defacto standard for the next-generation.