Housewives with Smartphones – Use Surges
Survey via Shufoo indicates nearly 1/2 of Japanese housewives have smartphones and 50% shopping +1hrs per day! http://bit.ly/14ndwQ3
Machine Translation
Study area in the country, surveyed housewives of 25-49 years. The survey was conducted on the Internet to research 26 – 29 April. Effective sample number 5,031 Reviews. Of the 5031 people who participated in the survey, 48.7 percent the owner of the smartphone, ownership rate has increased 17 points from a similar survey was conducted last year. Ownership rate of feature phones is 49.1%, ownership rate of 85.8% PC, ownership rate of tablets was 9.3%.
The contact time per day, the user of a smartphone was higher 27.9% is 1-2 hours, it exceeds 20% and total also user of more than two hours. On the other hand less than ten minutes next 44.5% users of feature phones, users who use more than two hours less than 5%. Turn out to such real store as the wake of the net, for use so-called trend of O2O (Online to Offline), were users of 70.4% and go to the store in the wake of the O2O services.