NEC to Launch New Mobile Phones in Russia
NEC Corporation today announced its new step to expand global mobile business, the entry into mobile solution business in Russia. NEC revealed new mobile phones “e242” and “e101” to Russia. NEC also reveals its new branding strategy and slogan “Get Personal”, which is in line with NEC’s global corporate statement “Empowered by Innovation ( TM )”, to further expand its mobile business in Russia. Starting with these two new models with three color variation as one of the key products, NEC will pursue its new strategy to enter into the wider-range product market segment to appeal to various consumers in Russia. With the new and specific target market segmentation, NEC will further launch products answering to the requirements from every customer of each segment.

East Japan Railway Company (JR East), NTT DoCoMo and Sony today announced they will offer a new service combining DoCoMo’s Mobile FeliCa smart-card handset with JR East’s Suica card starting in January 2006. The “Mobile Suica” service will enable FeliCa-enabled i-mode handsets to be used as Suica cards to board JR trains and make purchases in station shops and kiosks. With the news, two services that started as competitors for ecash settlement-on-the-go appear to have buried the yamakatana. Train-riding, phone-using consumers will have little excuse not to use FeliCa now. The companies said a test of the service will begin March 2005 using pilot i-mode FeliCa handsets.