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Number Portability – DoCoMo Relying on Napster Japan

DoCoMo relies on Napster by Mobikyo KKDespite the resounding silence from DoCoMo’s website, Tower Records (part-owned by DoCoMo) have just introduced a joint-venture service with Napster in Japan. The Tower Records Japan-Napster JV will provide music distribution services for PC and mobile from an initial catalogue of 1.5 million songs. The initial service launch only allows content purchased by premium subscribers – a subscription costs 1,980 JPY per month – to be moved from the PC to mobile devices – and at this time only one handset (F902is) is supported.

DoCoMo took a 42 percent share of Tower Records here in November 2005 and – if the on-scene hype at DoCoMo’s booth at this week’s CEATEC consumer electronics show is any guide – they appear ready to announce a more aggressive mobile music device line-up in the coming weeks.

The Tower Records initiative appears not unrelated to DoCoMo’s overall mobile music strategy, which has so far run a distant second to mobile market leader KDDI/au.

Since 2002, KDDI have seen strong traffic, sales and handset popularity with their Chaku Uta, Chaku Uta Full, and Chaku Motion full-track audio and video offering. More recently, their new ‘LISMO’ unified PC/mobile content download and syncing service has started to gain customers, while DoCoMo have only this year in June started pushing Chaku Uta Full.

SoftBank Mobile Comes Out Swinging

WWJ Editors, 28 September 2006
SoftBank Mobile Comes Out Swinging by Mobikyo KKThe long summer silence from SoftBank on the rebranding of Vodafone K.K. to SoftBank Mobile is over with no less than 12 press releases issued today in advance of the official launch on 1 October. The company has introduced 13 new handsets, a variety of updated service offerings and new personnel. As mobile number portability (MNP) arrives on 24 October, and with strong competition from market leader NTT DoCoMo and No. 2 carrier KDDI, the struggling former Vodafone franchise clearly needed to get their house in order.

Some little-known news: Industry insiders here were surprised to learn in late August that the long-time head of Qualcomm Japan, Ted Matsumoto, had moved over to SoftBank taking on the title of CSO (Chief Strategy Officer) for Masayoshi Son’s newly minted celco. The official announcement was made during a wide ranging press conference that also introduced Cameron Diaz as the star attraction for their new advertising campaign that planned to blitz TV and outdoor ads over the coming weeks.

On the network front, they have announced that ‘Super 3G’ (HSDPA), with availability limited to the greater Tokyo area, will start in October to service their new HTC – X01HT smartphone. This Windows Mobile-enabled unit will default to regular W-CDMA (or GSM/GPRS overseas) in areas without high-speed coverage. The company also announced new applications and services ranging from the widely expected Yahoo Mobile Search integration, “Hot Talk” instant messenger, a “3D Town” event guide map, and – finally – a “Live Monitor” scrolling text push service.

DoCoMo Mobile Credit: Everything You Know About 3G is Useless

DoCoMo Mobile Credit: Everything You Know About 3G is Useless by Mobikyo KKWWJ has spotted the first presence of NTT DoCoMo’s ‘DCMX’ mobile credit (card) service on the streets of Tokyo and, once again, the future has arrived. Lawrence Cosh-Ishii, WWJ’s director of digital media, en route to a central Tokyo video shoot a few days ago, spied the first street-level advert for retail goods payable via DCMX (image at right).

Predictably, the pitch came from Girl’s Walker, Xavel’s icon of community-centric, user-recommended mobile shopping, which earned the company Pharaonic riches long before dusty old ‘blogs’ were ever invented. Girl’s Walker is touting a special fall line of fashionable goods that can be paid for via “DoCoMo credit,” which takes the form of a real credit payment for adults, or the purchase cost is added to the monthly phone bill, for cash-flush, under-age teens. Note no reference to any sort of ‘card’ – the service is the phone, and credit ‘cards’ are oh-so-1970s.

DCMX is shaping up to be the main pillar in DoCoMo’s consumer financial services strategy that will lock in mobilers and secure massive revenues long after 3G – and the mere delivery of mobile digital content – has become a low-margin sideline that markets elsewhere still can’t comprehend. DCMX isn’t merely the the ‘Next Big Thing’ – it’s everything; and it’s going to make 3G itself redundant (WWJ subscribers log in for full viewpoint and details on the DCMX mobile credit service).

KDDI Launches New Handsets and 3G Services

KDDI - 12 New Handsets with Massive 3G Services LaunchKDDI today launched the first strike in Japan’s mobile number portability wars with no less than 10 press releases announced today at Tokyo’s ultra buttoned-down Imperial Hotel. The line-up of phones and services includes new units from Casio (W43CA), Hitachi (W43H), Kyocera (W43K and W44K), Sanyo (W42SA, W43SA and A5522SA), Sharp (W41SH), Sony Ericsson (W43S) and Toshiba (W45T and W47T), plus a new in-house designer model (also by Toshiba) code named Drape.

The accompanying new data offerings unveiled today include a scrolling news service (ala i-channel) and mobile video conferencing, the first such service from KDDI (which, until now, has philosophically posited that video conferencing was not suited for mobile), as well as several improved mobile music and digital TV offerings.

Mobile Entertainment Forum Presentations on Video

Mobile Entertainment Forum Presentations on VideoNaviblog Corp., which showcased their local search and location-based information sharing technology at Mobile Monday Tokyo in May, gave a very entertaining presentation at the Mobile Entertainment Forum, part of the recent Wireless Japan 2006 trade show. In the presentation, Naviblog CEO & President Mandali Khalesi explained their browser-based approach to mobile products in more detail.

Naviblog is a finalist for this year’s Red Herring Asia 100, an award program recognizing the most promising and innovative private technology companies with high growth potential in Asia.

We also have clip of the opening remarks from Qualcomm’s Ted Matsumoto, one of Japan’s and Asia’s most knowledgeable mobile thinkers!

Japan 3G Beats the Hype – Lessons for European Cellcos

Japan 3G Beats the Hype - Lessons for European CellcosThe International Herald Tribune ran a couple of gloomy 3G-related articles last week (see “3G cost billions: Will it ever live up to its hype?” and “Operators in Asia learn from mistakes”). It’s the height of the summer vacation slow-news cycle, and maybe the IHT was just fishing for some headline attention, but we couldn’t let these egregiously faulty items pass without comment.

3G cost billions: Will it ever live up to its hype?

European mobile phone companies spent $129 billion six years ago to buy licenses for third-generation (3G) networks, which were supposed to give people the freedom to virtually live from their cell phones, reading email, browsing the Internet, placing video calls, enjoying music and movies, buying products and services, making reservations, monitoring health — all from the beach, the bus, the dentist’s waiting room or wherever they were.

But today, most people use their cell phones just as they did in 2000 — to make calls — and the modest gains 3G has made do not begin to justify the massive costs of the technology, which has strapped some mobile operators financially, bankrupted entrepreneurs, spurred multibillion-euro lawsuits against governments and phone companies, and sapped research spending.

Over the long term, 3G runs the risk of becoming the Edsel of the mobile phone industry — an expensive, unwanted albatross rejected by consumers and bypassed by other, less costly technologies, some experts say.

These articles are worse than merely wrong: they help fuel the flawed thinking and misguided strategies to which 3G license holders are addicted (helping cause the continued malaise). So widespread user apathy and risible revenues must prove that 3G’s a loser, right? Wrong. And to see why, you need look no further than Japan. Why have 3G carriers elsewhere in the world not realised: you don’t have to be DoCoMo to succeed like DoCoMo does.

WWJ paid subscribers: Log in for our 10-point rebuttal to the first IHT article (‘3G Hype’). Note: it’s a little long, so best to print out and read poolside!