Vodafone's New Shibuya Megastore
On April 1, Vodafone Japan opened its 5-floor, 890-square-meter flagship megastore in Shibuya and we were there to cover the event and take a peak at some of the goodies on hand. Japan Wireless Watchers will know that Shibuya makes or breaks fashions for Japan’s youth market, and i-mode is commonly said to have been popularized in Shibuya. For Vodafone, the new store is part of a public relations blitz to complete the rebranding of J-Phone amongst Japan’s vital teens and tweens market ahead of a big 3G terminal push later in the year. We were a bit disappointed that Vodafone didn’t have anything really new on offer in terms of new services or handsets to coincide with the big opening, but as a rebranding tool the store — located centrally on one of Shibuya’s main drags — is probably worth a thousand billboards. Full Program Run-time 6:04
On March 24, NTT DoCoMo president Keiji Tachikawa held his routine monthly press briefing and, with what is becoming a regular feature of his recent speeches, pounded the drum once more about the “Paradigm Shift” DoCoMo plans for its services from fiscal 2004 onwards. In a nutshell, this means introducing flat rates for packet data on June 1st, but, “We did not want to open up the window to all customers from day one,” he told reporters. Aided by a flashy Powerpoint presentation, Dr. Tachikawa also announced new anti-spam and anti-virus measures that will be implemented over the next few months. Full Program Run-time 20:25
Research house and consumer survey firm 
Here is the first of what we at WWJ think will be a rash of easy-to-use cell phone shopping applications using the FeliCa contactless IC chip solution. A few weeks ago we talked to Sony’s 
It’s a terrifyingly simple idea. “We thought, what if you could stick legs on a keitai?” says 
Last Friday’s NTT DoCoMo press briefing was an eye-opener as President Keichi Tachikawa hinted at the tectonic changes reshaping Japan’s mobile data market. After reviewing the company’s stance on US W-CDMA launch after the AT&T Wireless sale, he offered some insight into the giant carrier’s plans for dealing with the the flat-rate data pricing “paradigm shift” instituted, he alleged, “too early” by an unnamed player (which would be arch rival KDDI). Finishing after just 10 minutes, Tachikawa’s comments were brief, but the ensuing half hour of Q&A with the press offered a golden opportunity to quiz the prez on these and other issues—including e-commerce, 3G subscriber numbers, and FOMA handsets. If you want to know what Japan’s #1 mobile operator is thinking, don’t miss this program. Program Run-time 20:17
An exclusive interview with Shusaku Muruko, senior manager of Sony’s Mobile FeliCa Business Division, providing insight on how the FeliCa contactless IC chip (now being trialed on NTT DoCoMo handsets) will soon consign traditional leather wallets to the gomibako of history. In a speech last week, DoCoMo’s “Mr. i-mode,” Takeshi Natsuno, officially confirmed that FeliCa chips will be embedded in this summer’s 506i second-generation handsets — and likely in the next round of FOMA 900i-series 3G handsets as well. With FeliCa mandatory on all new DoCoMo cellies from this summer on, and with crucial partners including KDDI and JCB already on board, FeliCa m-payment technology has a very good chance, we think, of reaching the company’s 60-million-user target for Japan by 2008. If you’re hoping to sell anything via mobile anywhere on planet Earth, this program is a must-see. Full Program Run-time 13:38
We jumped at the chance to take the new 
In 1973 Martin Cooper, the inventor of the first portable handset, was the first person to make a call on a cell phone (from Motorola to arch-rival Bell.) Now he’s Chairman of 
Last December, DoCoMo unveiled its new 900i series phones in a