Sony Ericsson: Sublime Japan Handset Design
This week, WWJ sits down with Sony Ericsson to look into the design process that animates Japan’s ubercool handset industry. We ask about product planning, design peculiarities of the Japanese market, development for overseas, and about new technologies – like removable memory and swivel cameras. Sony Ericsson is one of Japan’s top handset factories and their new-last-week 505i handset for DoCoMo is the only one with a 1.3-megapixel camera. If there’s something these folks don’t know about creating handsets, it’s not worth knowing. Full Program Run-Time 22:13

After a two-year business strategy planning pause, BREW finally launched in Japan last month. From the consumer point of view, BREW and Java work more or less the same: you navigate a menu, select an application, download it, then run it. There’s little to chose on a technology basis. But BREW – like 3G – may be able to gain a leg up on Java (DoCoMo’s favored choice) if KDDI can continue to roll out cool, fun, cheap, feature-laden (and BREW-enabled) handsets – much as the carrier has done with 3G. Now that KDDI has finally rolled out BREW, we wonder how competition with Java will unfold in 2003? Ironically, BREW’s future may be intimately tied up with that of 3G.
In Japan, phones and PDAs are viewed within the industry as separate vertical markets. DoCoMo and other carriers – who control the development and sale of cellular devices – have not seen fit to create a hybrid phone/PDA. Is it fear of loss of control over the subscriber billing relationship? Fear of allowing foreign makers – like Nokia – into the market? Is it the lack of Japanese third-party developers who have worked with overseas platforms (like Symbian)? Today’s program looks at a company helping to stir up a market that needs some stirring.