Terminal Technology
Terminal Technology

KDDI Announces 15 New Handsets

Mark May 22 on your calendar under Tokyo mobile madness. In the space of a few hours we had an avalanche of new handset models – 27 in all – announced by both KDDI au and (see our previous post) SoftBank Mobile. The Okura hotel was swarming at 10am as the wraps came off au’s Summer 2007 lineup and of course they have their usual dedicated, and slick, Flash site online Here. It will take us a little while to plow through the complete details of each model, available in Japanese, meanwhile we have compiled a quick overview for you after the jump.

SoftBank Mobile Summer Handsets

SoftBank Mobile announced their handset lineup for the ‘Summer of 2007 Sales Battle’ which will be available from the beginning of June. According to the company press release the 12 new 3G models are focused on style, quality and individuality, see the dedicated Flash site [in Japanese] Here. We note six handsets are coming from Sharp, including the 913SH slider while the upstart telco claims a scoop for the first deployment in Japan of Windows Mobile 6 on two of the units from HTC. Toshiba added three models with Samsung and Panasonic each contributing one. More details after the jump.

Sharp Announces New Mobile AQUOS

Sharp announced they have developed a new LCD, based on ASV (Advanced Super View) technology found in the companies AQUOS line of TVs, for mobile handsets which features the industry’s highest (as of April 17) contrast ratio of 2,000:1 with a wide viewing angle of 176 degrees and a high-speed response time of 8 ms. According to the statement, by September 2007 the company will start shipping samples of this new 2.2-inch at 240 x 320 (QVGA) screen, targeted for 1Seg digital-tv enabled cell phones in Japan. Sharp started this trend with their 902SH model for Vodafone Japan in 2004 and their popular 905SH cycloid style design launched here in June last year, just in time for the World Cup. They have since followed-up with the so-called “2nd model” 911SH.

New 1Seg Digital TV Tuner Chip

MaxLinear has announced sampling availability of their new MxL7001 IC for mobile TV at 1/10th the packaged area of their MxL5000-family which set the previous record for size. The tuner supports both ISDB-T 1-segment and 3-segment applications and will be available in production quantities early summer 2007. According to the press release, several OEMs are in the latter stages of developing MxL7001 based products to be launched this summer.

PSP Phone by Sony Ericsson

The rumor mills are swirling again about the long storied dream evolution of Sony porting their popular PlayStation Portable brand to a next-gen. handset. We picked-up this article posted on a Spanish blog suggesting an ‘Insiders Report’ claimed the device is actually in the works. While would not be surprised it would be better to dig a more qualified source. That being said, in fact WWJ had pondered the concept in June 2006 with our Viewpoint “Gaming Set to Repeat Mobile Music Success“, basically stating not if but when.

Panasonic PEAKS 3G Phone

We’ve noticed an unusually agressive ad campaign for the new P903iTV phone from Panasonic over the last few weeks. This latest handset, which was released in late February as the follow-up to the Japan’s original 1Seg. digital tv debut unit for DoCoMo, touts an improved “vibrant screen” display. Like Sony with the Bravia line or Sharp’s trendsetting Aquos brand before them, Panasonic has based this product on the same “PEAKS” processor technology used with their home television offering. Check-out this video from their website which is running here in prime-time TV slots.