Sign of the Times
Sign of the Times

Sign of the Times

PSP Phone by Sony Ericsson

The rumor mills are swirling again about the long storied dream evolution of Sony porting their popular PlayStation Portable brand to a next-gen. handset. We picked-up this article posted on a Spanish blog suggesting an ‘Insiders Report’ claimed the device is actually in the works. While would not be surprised it would be better to dig a more qualified source. That being said, in fact WWJ had pondered the concept in June 2006 with our Viewpoint “Gaming Set to Repeat Mobile Music Success“, basically stating not if but when.

DoCoMo to Sell Exclusive D&G Handset

DoCoMo just announced that the company will begin marketing (only via their Internet online sales channels and for a limited time) the exclusive special-edition M702iS DOLCE & GABBANA handset developed jointly with Dolce & Gabbana and Motorola. The designer model, which costs 75,000 yen (including tax), will be available for purchase via PC and i-mode Japanese language portals from 08:30 on April 20, 2007 until May 31 at 10:30 pm, or while supplies last.

CTIA: Ready for Japan?

The annual CTIA event is underway – like spring break for telco geeks – this week in Orlando and the PR is flowing. While there is predictable hype surrounding mobile tv and m-commerce, it’s satisfying to see that indeed the industry over-seas is beginning to embrace the functions and services we have seen developed and deployed here in Japan over the last few years. Now of the course the trick is, after the chatter, what happens next. As they say “the devil’s in the details” so time will tell, but it really does seem that things are warming up under the Florida sun!

Find a Guinness with your Phone

Diageo Japan launched a one-click mobile pub search service called “Guinness Navi” on March 17, 2007, just in time for St. Paddys Day. Guinness Navi location based service allows users to search for nearby Guinness outlets easily with their mobile phone, although the venues are currently restricted to Irish pub search within Tokyo’s 23 wards, it plans to increase its scope to other areas, and to dining bars, local bars and other outlets. The system is compatible with all locational technologies from antenna triangulation cell ID, to GPS, WiFi and direct address input and was developed by Tokyo-based Naviblog Corp.

DoCoMo Tops Mobile Operator Rankings

DoCoMo and Vodafone have been assessed by ABI Research as occupying the “sweet spot” of “Market Innovation and Market Implementation,” in their latest Mobile Operator Performance Matrix, with high ratings on a range of indicators: CAPEX spend per user; non-voice revenue contribution; number and utility of applications and service deployments; EBITDA; share of the global subscriber market; and EBITDA margin.

GPS Mandate Set to Take Effect

A recent article via the Yomiuri Shimbun re-states that services offering the GPS location of callers will be required on all new 3G cell phones in Japan starting April 1st in an effort to aid emergency callers. With the increased use of mobile phones has come an increased number of emergency calls placed on them. Among the 9.39 million emergency calls police received in 2005, 59 percent were made from cell phones. However, callers were often unable to explain their exact location when calling from mobile phones.

KDDI's Sold 2 Million Digital TV Phones

If you stop somebody at the streets of Tokyo who is watching digital broadcasting TV on his mobile handset and ask who is his carrier provider, chances are high the answer will be KDDI au. Having started selling its first one-seg model — the Sanyo W33SA (discontinued) — in December 2005, KDDI au expanded its one-seg portfolio to 12 models, resulting in two million units sold as of February 23, 2007. According to GfK Japan, (as quoted in this KDDI press release — Eds) au group has sold more one-seg compatible handsets than its rivals, grabbing 59.96% of the total market share. WWJ has video demo. with one of KDDI’s early 1Seg. enabled models running Here.

Buy a Burger with your Phone

McDonald’s Japan and NTT DoCoMo announced today that they have agreed to jointly promote e-marketing based on DoCoMo Osaifu-Keitai e-wallet services. The undertaking will include the establishment of a joint venture company to plan and manage e-marketing promotions to McDonald’s newly planned membership club, and the introduction of DoCoMo’s iD platform for mobile-phone credit cards and ToruCa information-capture service at McDonald’s stores.

Ketai Spring Fashion Parade

Celebrating the fast approaching arrival of spring in Japan we have noticed a significant increase in cellphone fashion action lately.. even Wired magazine is getting into the game! Samantha Thavasa has barbie-doll pink N903i designer handset due out in March and Omote Sando Hills held a glitzy fashion show over the weekend to feature Sony Ericcson’s new 703i-series model (yes that would be the smell-phone) complete with a custom TinkerBell design by Disney. JiJi Press video after the jump.

20% of Japanese Parents Give Children Mobile

japan.internet.com recently reported on a survey conducted at the start of the month by Cross Marketing Inc regarding children and mobile phones. 300 members of their monitor panel who had children successfully completed a private internet-based questionnaire. The sample was split 50:50 male and female, and the ages of their children (some of the respondents had more than one) were 11.0% under three years old, 41.7% older than three but not yet entered elementary school, 30.0% in the first two years of elementary school (aged six or seven), 19.7% in the third or fourth year of elementary school, 28.0% in the fifth and sixth year of elementary school, 31.0% in middle school, and 20.7% in high school or older. Full details with graphs Here.